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Thursday 26 September 2024 5:00 am  |  Updated:  Monday 03 March 2025 6:58 pm

Become a Naked Wines Angel and build your wine portfolio

By: Libby Brodie

Wine Consultant - Bacchus & Brodie

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Become a Naked Wines Angel and build your wine portfolio

Some pairings are just meant to be. Sauternes and Stilton, Sancerre and goats’ cheese, roast lamb and Syrah – they are a natural fit, enhancing and elevating each other to heavenly new heights of deliciousness. 

Now, I can finally reveal a tasty, brand-new pairing coming to City PM’s Wine HQ too. From this week we are partnering up with a wine company I have recommended here many times before, Naked Wines. And not just because I enjoy saying the name. ‘Naked’ actually represents the transparency of what they do, which is why they can offer incredible discounts on unique wines from award-winning producers across the globe.  

Naked’s investment model makes smart business sense, and we are after all a smart business newspaper, but one with enough personality to enjoy a darn good glass of wine after a hard day’s work… or for me, during it. 

Angel investing is a better deal for both growers and drinkers. Funding independent winemakers up front, they allow them a profit cushion between making the wines and selling them which means winemakers can focus on creating their delicious drops rather than hitting the road trying to sell them (and speaking of roads, Naked also deliver wines to your door which means no middleman distributor bumping up the price either).

Much like me, with this page’s title “wine without the snobbery”, Naked seeks to democratise wine and make it enjoyable for everyone. You may already be a hardened oenophile and know of Jesse Katz who cut his teeth with icons like Petrus and Screaming Eagle and whose wines have sold for up to $1Million at auction. Well, a lesser-known fact is that he also creates wines solely for Naked at just £44.99, or a jaw-dropping £29.99 for members. Personally, I would say it is worth signing up for that alone. 

Or you may be one of the wine curious, who wants to enjoy a tipple or two without the hassle of thinking about it, in which case Naked offers a personalised service to specially select a case of wines that will suit your palate preferences. Job done. 

One of the most appealing aspects of Naked Wines is the immediate connection to their winemakers and all that this brings. When I interviewed Carmen Stevens for City PM, the first black South African to study winemaking, I was stunned by the fact her partnership with Naked had not only given her wines a platform but enabled her to provide meals to 25,000 disadvantaged school children every day. It has made a real, palpable difference in the world. Over the coming weeks I will be talking to other independent producers around the world to discover more about their wines, their stories and their future through Naked. 

Founder Rowan Gormley was ticked off at the profit-driven “production line plonk” available at most supermarkets, squeezing the producers and resulting in some pretty uninspiring wines. He set out to create Naked to work directly with the winemakers themselves in a classic crowd-funding model, and he has managed to secure some exceptional wines, unavailable anywhere else, at extremely competitive prices. Even more so for their more than 700,000 Angels. Check out the box to learn more. 

When it comes to pairings, City PM and Naked are as delicious a fit as Champagne and Caviar!


City PM x Naked Wines

City PM is all about savvy investment and Naked Wines are all about bringing you better wine for a better price, while supporting independent winemakers.  Think of it as your online cellar that is doing some good while you drink.

  • Personalised Recommendations:
    You can select wines to try, rate them, and receive tailored suggestions based on your preferences.
  • Money-Back Guarantee:
    If you don’t like a wine, you won’t have to pay for it, and you’ll receive Naked Wines credit.
  • Flexible Investment Plans:
    You can adjust how much you invest each month or when to receive your next case, with no long-term commitments.
  • Exclusive App Offer: 
    Download the City PM app, navigate around and tap on a Naked Wines ad to be led through to their site, which will then unlock a special £80 saving after completing a quiz.

Sign up here: nakedwines.co.uk

Read more

Vino by the waves: The best British seaside hotels for wine

Libby Brodie enjoying wine at a seaside hotel, capturing the essence of luxury and relaxation by the ocean.

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