Skip to content
Friday 31 July 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
City PM

European business, markets and politics

FTSE 100
10,868.05
-0.27%
DAX
25,629.24
+0.07%
CAC 40
8,509.64
+0.28%
STOXX 50
6,358.01
+0.21%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Wednesday 08 October 2025 6:00 am  |  Updated:  Tuesday 07 October 2025 6:14 pm

The Debate: Would a pact with Reform save the Conservative Party?

By: Anna Moloney

Deputy Comment and Features Editor

Add as a preferred source on Google
MANCHESTER, ENGLAND - OCTOBER 06: A delegate wears a Make Britain Great Again baseball cap on day two of the Conservative party conference at Manchester Central Convention Complex on October 06, 2025 in Manchester, England. Kemi Badenoch goes into her first conference as party leader with current polling putting the Conservative Party in fourth place behind Reform, Labour and the Liberal Democrats. (Photo by Ian Forsyth/Getty Images)

New polling shows almost half the Conservative Party supports a merger with Reform, so is it time to unite the right? We put two political commentators head to head in this week’s Debate

YES: First Past the Post rewards concentrated support and punishes fragmentation

There is a credible case for a Conservative–Reform pact of some sort. In Britain’s First Past the Post (FPTP) system (especially in today’s multi-party landscape) vote-splitting on the right will likely turn many close contests into easy Labour wins. FPTP rewards concentrated support and punishes fragmentation; that is the stark way it operates. In many constituencies the Conservatives now risk functioning as the “smaller party” in a Labour–Reform–Conservative triangle. The way to beat the system (as any Liberal Democrat veteran will attest) is to concentrate the vote and simplify the choice for voters.

A pact, either formal or, more plausibly, informal, does exactly that. By agreeing where to stand and where to stand aside, the right can narrow the choice set in key battlegrounds, turning three-way scraps into head-to-heads. If you judge that desperate times call for desperate measures, and that the party faces an existential question, one route to survival is to identify 50–100 seats where a non-aggression understanding with Reform maximises the chances of finishing ahead of Labour and banking another constituency for a right-of-centre bloc.

This would require discipline, local association buy-in, and clear voter messaging (“one candidate to beat Labour”), but the logic is straightforward: fewer split votes, more efficient conversions, better odds in marginals. The risks such as brand dilution in liberal-leaning areas and potential losses to the Liberal Democrats are very real, yet they can be managed through careful seat selection. Under FPTP, strategy is destiny; concentrating the right-of-centre vote where it counts most could be the difference between a rout and a platform for recovery.

Tom Lubbock is a pollster and co-founder of JL Partners

NO: Reform wants to tear up British institutions. There’s nothing conservative about that

I struggle to find a word to describe the atmosphere here at Conservative Party conference because no one has yet held a funeral for a zombie. With dire polling and a lethargic leader, many argue that the only way to revive conservatism in Britain is to “unite the right” via a Conservative-Reform pact. I think there are three arguments against this.

The first is that Nigel Farage should not be Prime Minister. He is a brilliant communicator and a consequential figure who has stuck to principles where others on the right have not. But the chaotic history of UKIP, the party he led on and off for two decades, suggests he can’t manage a team. The last thing Britain needs is another Boris Johnson-style Downing Street driven by squabbling and resentment. To command a majority in parliament, a Prime Minister must inspire loyalty – there is little evidence Farage is capable of that.

Read more

Has Nigel Farage peaked too soon?

Nigel Farage delivering a speech in July 2026, wearing a suit, addressing an audience at a political event.

Second, the Conservative Party can only succeed as long as it is the party of business. Reform’s economic agenda is all over the place – renationalising the steel industry on the one hand and massive tax cuts for the wealthy on the other. Moreover, a Reform election win would be a revolution in British politics. Business values stability above all, which is why the centuries-old Conservative Party still commands the most trust on the economy. A Reform pact would damage this reputation.

Third, Reform may have won arguments on festering issues like illegal migration, but how else does it want to change Britain? It seems to wish to tear things up rather than protect enduring British institutions. There is nothing conservative about that.

Alys Denby is deputy comment and features editor at City PM

THE VERDICT

Much has been written about the turquoise threat looming over both Labour and the Conservatives, and how both parties should duly confront it. But for the Tories, there are now increasing murmurings about working with, rather than against, Reform UK. 

According to a YouGov poll out this week, nearly two thirds of Conservative Party members want a pact with Reform UK, while 46 per cent support a full merger of the parties, so a deal with the devil may not be as controversial as perhaps previously imagined. With the Conservatives’ reputation in tatters, and a poll position that shows it, a radical move like partnering with Reform (currently leading the polls) could bring the party back from the brink, at least electorally.

But, as Ms Denby alludes to, when we talk about “saving the Tory party”, we mean more than just protecting seats. When it comes to the core values of small-c conservatism, Reform simply does not measure up. The tragedy of Faust is an old story we know the ending to. The Conservatives must stand their ground.

Read more

The debate: should voting be compulsory?

Ipsos Mori is one of the largest polling companies operating in the UK.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Trending Articles

  • Gino D’Acampo restaurants face HMRC winding-up order

  • PwC thought leadership reports ‘100 per cent AI generated’

  • BP quits North Sea after tax grab

  • Lloyd’s of London allows staff to work from home as heatwave hits the capital

  • Foxtons hits out at Renters’ Rights Act as profit halves

More from City PM

  • Has Nigel Farage peaked too soon?

    Opinion
    Nigel Farage delivering a speech in July 2026, wearing a suit, addressing an audience at a political event.
  • The debate: should voting be compulsory?

    Opinion
    Ipsos Mori is one of the largest polling companies operating in the UK.
  • The Debate: Should political donations be capped at £100,000?

    Opinion
    Nigel Farage delivering a speech in July 2026, wearing a suit, addressing an audience at a political event.
  • Brits say Burnham should call an election

    Politics
    Number 10 Downing Street entrance with iconic black door, symbolizing British political power and leadership
  • Tax online businesses more to save Britain’s struggling high streets

    Opinion
    Bustling Oxford Street with shoppers, iconic red buses, and storefronts under a clear sky in a vibrant urban scene
  • On this day in 1940: Happy birthday Ken Clarke

    Opinion
    GettyImages 3261869 showcasing a significant moment in news, emphasizing key details relevant to the articles context.
  • On this day: the birth of Michael Foot

    Opinion
    Michael Foot speaking at a public rally in a city square with a large crowd and buildings in the background.
  • Farage quits to stand in ‘people versus establishment’ by-election

    Politics
    George Cottrell and Nigel Farage engaging in a conversation at a political event, both dressed in formal attire.
CityPM

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About City PM
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 City PM Ltd · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook