Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Thursday 26 May 2016 10:06 am

Why drinking isn’t really as much fun as you think: It’s more about the socialising than the boozing

By: Jessica Morris

Add as a preferred source on Google

Scientists have finally put a number on just how much better drinking can make a given situation — and it looks like people are right when they say you don't need alcohol to have a good time. 

People were asked to rate their happiness on a scale of one to 100 at various points throughout the day for a study carried out by app Mappiness. It included roughly two million responses from about 31,000 people between 2010 and 2013.

Read more: This brain train tool could help you drink less booze

The average person drinking alcohol rated their happiness 10.8 points higher on the 1-100 scale than someone who wasn't, according to the study by academics at the London School of Economics.

But because most people were drinking in fun situations – watching sports or attending a party – there was a socialising factor that knocked the overall fun score down.

When controlled for this, boozing added just 3.88 points to the 1-100 happiness scale. 

Read more: This alcohol monitoring Skyn wristband from BACtrack might help you avoid hangovers

This suggests booze has only a marginal effect on happiness if people are already doing something fun. But if you are doing an unpleasant activity — such as commuting or waiting — alcohol will may it significantly more enjoyable.

Somewhat unsurprisingly, the study also found that drinking doesn't lead to a long-term increase in overall happiness or life satisfaction.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Culture
  • Life&Style

Trending Articles

  • Government accelerates social media crackdown with midnight curfews

  • Bank of England governor opens door to ‘simplifying’ financial rulebook

  • First Trust Global Portfolios Management Limited Announces Distribution for certain sub-funds of First Trust Global Funds ICAV

  • Alkermes to Report Second Quarter Financial Results on July 28, 2026

  • Clyde and Honour look keys to crack Hackwood

More from City PM

  • Vino by the waves: The best British seaside hotels for wine

    Life&Style
    Libby Brodie enjoying wine at a seaside hotel, capturing the essence of luxury and relaxation by the ocean.
  • Everyone’s drinking mid-strength wine. Here’s what to buy

    Life&Style
    Future Chateau mid strength wine bottle on a rustic wooden table with vineyard backdrop, highlighting innovative wine trends
  • World Cup office sweepstakes could leave employers facing legal red cards

    Legal
    The Club World Cup kicks off this evening (well, at 1am tomorrow morning) with 32 teams looking to win a trophy few really wanted to fight for a couple of months ago.
  • The World of Fine Spirits launches with a focus on ultra-premium coverage

    Whisky
    An image of Luxury Cocktails in a cocktail bar
  • Casamigos brings pint-shaped margaritas to London pubs for World Cup

    Life&Style
    Refreshing margaritas with lime wedges and salt-rimmed glasses on a vibrant table setting, perfect for summer gatherings.
  • New Oxford Economics Study Shows the Social and Economic Impact of Bars

    Business Wire
  • AB InBev Turns Bars into Stadiums During Biggest-Ever FIFA World Cup™

    Business Wire
  • South East Water told to cough up £31m and improve infrastructure

    Water
    South East Water infrastructure showcasing modern water management technology amidst regional drought challenges

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook