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TikTok

  • When viral fame fades: From Binley Mega Chippy to the Spudman

    October 1, 2024

    In March 2022, I visited fish and chip takeaway Binley Mega Chippy in my hometown of Coventry 10 minutes after it had opened for dinner, joining a growing queue of people snaking out across a tarmac car park on the side of a busy A road. A line of cars waiting for a parking spot [...]

  • ‘It has changed my whole life’: Inside London’s Tiktok famous jewellery warehouse

    September 23, 2024

    Jon Goldsmith struck upon gold when he discovered an abandoned jewellery warehouse in west London. Now Tiktok's changed the game again.

  • Traveltok takes off: Why Hilton, Ryanair, Expedia and British Airways are flocking to Tiktok

    August 16, 2024

    It’s highly likely that someone you know has been to Montenegro, Albania or Slovenia in the past year. This is no coincidence. These destinations have soared in popularity after going viral on Tiktok’s “travel dupes” trend, where users seek out lesser-known or less-touristed alternatives to popular locations. Savvy travellers are swapping Paris for Bruges, London [...]

  • Tiktok strikes gold with Team GB: 25 per cent revenue surge in UK during Olympics

    August 9, 2024

    Tiktok’s revenue has soared since the start of the Olympics thanks to an increase in advertising spend after it launched a campaign to debut GB athletes on the platform and as audience interest in the Games has piqued. The video sharing app, which is an official partner of Team GB and Paralympic GB, has revealed [...]

  • Adieu City PM Towers: A toast to the Tiktokers

    August 8, 2024

    As City PM bids adieu to its current home, Lucy Kenningham considers The Tiktokers

  • Use of Tiktok and Reddit for financial advice soars among Gen Z and Millennial investors

    July 15, 2024

    The use of Tiktok and Reddit for investment ideas from young investors has skyrocketed, as Gen Z and Millennials increasingly turn to social media for financial advice.

  • What the rise of Politics Joe says about young people’s relationship with the news?

    June 30, 2024

    Politics Joe was recently named one of the most mentioned news brands in the UK by the Reuters Institute for journalism. How has it been so successful?

  • Why is Oscar Wilde having a revival? He’s the ultimate Gen Z icon

    June 22, 2024

    Oscar Wilde is having a moment on both stage and screen. Little wonder, says Anna Moloney – he would have adored the Instagram age.

  • Tesla, Google, Microsoft and Tiktok push tech layoffs total to nearly 100,000 this year

    June 17, 2024

    A total of 326 tech companies have laid off more than 98,000 employees so far this year, according to online tracker layoffs.fyi.

  • The Tiktok election: Can memes really move the polls?

    June 6, 2024

    Labour and the Conservatives have been throwing their best memes at each other, but will Tiktok actually sway the election?

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