TikTok sheds London staff in major AI push August 22, 2025 TikTok is set to lay off hundreds of staff in its content moderation and security team in London, a decision that has sparked concern just as the UK’s Online Safety Act comes into force. The company, owned by ByteDance, is centralising its “trust and safety” operations globally and plans to increasingly rely on artificial intelligence [...]
The luxury market’s betrayal of Gen Z August 16, 2025 In 2022, Gen Z and Millennials accounted for the entirety of the luxury market’s growth. The latest data, however, shows something of an exodus of younger buyers: Around 50m customers – about an eighth of the base – left the market last year, “in particular” the younger ones, according to Bain’s latest luxury report. A [...]
How the wellness bro came to rule the City July 31, 2025 As finance bros roam the City clutching pink smoothies, Anna Moloney examines the changing culture of health and rise of the wellness bro.
Tiktok gives retailers a headache with boom in returns culture July 18, 2025 Retailers are facing a conundrum. Their customers are searching for and buying clothes via Tiktok and Instagram, but those same social media customers are increasingly less likely to keep the clothes they buy. A surge in the number of clothes sent back to retailers has caused issues with both costs and with environmental goals, but [...]
British and Irish Lions get trendy with TikTok partnership June 20, 2025 The British and Irish Lions have stepped into the modern age, announcing a partnership with social media giant TikTok. The deal will see the touring rugby team use TikTok to reach a new generation of rugby fan. The team’s social presence on the Chinese-owned brand is healthy but lower than many other sports teams. They’ve [...]
Is Trump going to save TikTok… again? June 19, 2025 TikTok’s future in the US is once again in limbo – but this time, fewer in both Wall Street and Washington are taking the threat seriously. In a move that surprised few but frustrated many, President Donald Trump is reportedly preparing to delay a divest-or-ban deadline for the third time in the last six months, [...]
Musk’s X tops UK news as Grok says it’s ‘likely’ most viewed – while Meta and TikTok falter June 17, 2025 Elon Musk’s X, formerly known as Twitter, has become the UK’s most downloaded news app, marking a surprise comeback for a platform many had dismissed as fading. Despite years of falling ad revenue, user churn, and accusations of toxicity related to its controversial founder and chief executive, the app is likely the most viewed news [...]
TikTok to create over 500 UK jobs as major plans revealed June 9, 2025 TikTok is to create more than 500 UK jobs and open a second office in London, it has been revealed. The Chinese-owned social media firm has confirmed its UK workforce will expand to 3,000 by the end of 2025 and it will open a new 135,000 sq ft office in London’s Barbican. The group already [...]
Gen Z investors reliant on LinkedIn and TikTok finfluencers for advice May 28, 2025 Gen Z has led the charge in a growing trend of using social media for investment advice, according to new data from Charles Schwab. Over 70 per cent of Gen Z use social media and financial influencers – dubbed finfluencers – when making investment decisions, the data suggests. LinkedIn was valued as the top social [...]
Government slammed over digital safety, as MPs demand tougher screen time controls May 22, 2025 The UK government has come under fire from education leaders and MPs after issuing what has been branded a “disappointing” and “lacking urgency” response to calls for tighter regulation around children’s screen time and digital safety. The Education Select Committee has condemned ministers for downplaying recommendations from its May 2024 report on screen time, which [...]
