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Sports marketing

  • Gerard Pique hits back at tennis stars and defends role in Kosmos-Davis Cup deal

    September 13, 2023

    Gerard Pique has hit back at criticism of his role in the decline of the Davis Cup from tennis star Stan Wawrinka.

  • Manchester United agree record-equalling £60m-a-year shirt sponsorship deal

    September 13, 2023

    Manchester United have agreed a world record-equalling £60m-a-year sponsorship deal with computer chip maker Snapdragon.

  • UFC and WWE set for £16.8bn merger on New York Stock Exchange

    September 12, 2023

    Combat sport organisation UFC and wrestling entertainment provider WWE were officially merged today and began trading on the New York Stock Exchange under new entity TKO.  The new party, initially valued at $21bn (£16.85bn), was yesterday merged under UFC parent company Endeavor Group Holdings Inc having been formalised last spring.  Major UFC and WWE moves [...]

  • Chelsea caught up in international fraud scheme targeting young footballers

    September 12, 2023

    Fraudsters impersonating Chelsea officials are swindling money out of aspiring footballers with bogus promises of trials for the club.

  • African Football League in spotlight as legal row escalates over £332m media contract

    September 7, 2023

    A legal row between African football federation CAF and its biggest rights holder has raised questions about the new African Football League.

  • City Giving Day: Central London Alliance’s Guinness World Record Title Attempt

    September 7, 2023

    In a city that’s known for its fast-paced business world, iconic landmarks, and vibrant culture, a remarkable event is set to take place that will not only make history but also underline the spirit of community and philanthropy that thrives within the heart of London. On the 25th and 26th of September, the Central London [...]

  • Ed Warner: Will this really be the best Rugby World Cup ever?

    September 7, 2023

    Are you ready for the best ever Rugby World Cup? A tournament for the ages? Two phrases that would best be banned, argues Ed Warner.

  • Lessons for sponsors from sport’s biggest summer of protests since the suffragettes

    August 29, 2023

    Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman. This has been the most disrupted summer of sport for over a century. The pitches, courses and tracks of the UK now [...]

  • World Rugby streaming service to make all World Cup games available everywhere

    August 25, 2023

    World Rugby has announced the launch of RugbyPass TV, a new streaming platform that will ensure live coverage of every game at the Rugby World Cup is available everywhere. British-based rugby fans will be able to follow the tournament in full on ITV’s channels, but in territories without blanket broadcast coverage the games will be [...]

  • Nike to sell Mary Earps England goalkeeper shirt after caving in to fan demands

    August 24, 2023

    A limited number of replica Mary Earps goalkeeping shirts are finally being made available to buy by England kit manufacturer Nike. Earps had said prior to the World Cup it was “hugely disappointing and very hurtful” that the replica kits were not available to purchase. Calls for Nike to put things right have grown louder [...]

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