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Sports marketing

  • Square Mile to position London as major hub for global sports federations

    October 18, 2023

    Canada Corporation will today set out plans to turn the Square Mile into a hub for domestic and international sports bodies as the group unveils its “A Global City of Sport” strategy. There are a number of domestic organisations, such as the England and Wales Cricket Board and the Football Association, who [...]

  • Ed Warner: VAR cock-ups are hastening the inevitable arrival of AI referees

    October 12, 2023

    How long until a match is refereed entirely by AI, following the latest Premier League VAR blunders?

  • Can Michelin star food at the World Darts Championship hit the bullseye?

    October 9, 2023

    Fancy food doesn't come at the expense of fun at the darts at Ally Pally, says Pitchside Hospitality founder David Nash.

  • Ed Warner: Is Saudi’s goal of using sport to boost GDP by 1.5 per cent achievable?

    September 28, 2023

    John Maynard Keynes argued for government spending – any spending – to stimulate economies in recession, even paying people to dig holes and then fill them up again, given the multiplier effect when they spend their wages. Saudi Arabia may not be facing such an economic challenge, but the sports investments pursued by its Crown [...]

  • Smart ticketing, global sponsors and DJ Khaled: How Ryder Cup became big business

    September 26, 2023

    Luke Donald and DJ Khaled are not obvious bedfellows; one the home counties-born epitome of golfing restraint who captains Europe at this week’s Ryder Cup in Rome, the other a Grammy-award winning hip-hop DJ and producer more accustomed to making hits for rappers such as Kanye West, Snoop Dogg, Megan Thee Stallion and T-Pain.  Yet [...]

  • Government must close crown jewel loophole, new report says

    September 22, 2023

    A new report has urged the government to close a loophole that could allow streaming services access to crown jewel sporting events. Crown jewel events are major sporting occasions that must be on free-to-air television, such as the Olympic Games and Fifa World Cup. A report from the Culture, Media and Sport committee, however, suggests [...]

  • Ed Warner: Lessons for sport from the soft drink industry

    September 21, 2023

    Ed Warner on the lessons from the soft drink industry for sports tempted to tinker with their formats, the wisdom of analytics, and Everton's takeover.

  • The last Champions League group stage: Why Uefa is changing to the ‘Swiss model’

    September 19, 2023

    The Champions League group stage will become the 'Swiss model' next season. Here's why and whether it's a European Super League by stealth.

  • BMW PGA Championship prize money: How much can players earn at Wentworth?

    September 15, 2023

    Europe’s best golfers need little extra incentive to turn out for the BMW PGA Championship at Wentworth, but the prize money doesn’t hurt.

  • Empty seats show Davis Cup has major issue and may need shake-up, says tennis chief

    September 14, 2023

    The Davis Cup may need a radical overhaul to address the “sad” spectacle of empty stands seen this week, says a leading tennis official.

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