The Week in Sportbiz: ATP Tour omits Alexander Zverev from new campaign, Bundesliga courts private equity, Matchroom signs Campbell Hatton December 10, 2020 The ATP Tour launched its new marketing campaign this week, and tennis fans didn’t need Hawk-Eye to notice there was someone missing. Stars of the men’s circuit Roger Federer, Novak Djokovic and Rafael Nadal naturally featured prominently in the promotional material. So did some less well-known names, including world No34 Hubert Hurkacz, No37 Jannik Sinner [...]
Sport at Christmas: Why the festive period is a gift for canny PRs seeking impactful coverage December 10, 2020 Did we take for granted just how much incredible sport usually takes place throughout the festive period? In football, we have Boxing Day and New Year’s Day fixtures. Rugby, meanwhile, sees the annual Big Game in which Harlequins head across the road to Twickenham for the ultimate booze-filled day out for 80,000 fans. Inevitably, it [...]
Post-Brexit transfer rules: How they work and why legal experts believe they are good for English football December 9, 2020 Post-Brexit transfer rules will be “easier and better” for English clubs and “a good thing for football”, according to a leading immigration lawyer. From January 2021, all overseas signings will have to prove their eligibility via a points system that takes into account factors including how many games they have played. In addition, English clubs [...]
Sky Sports attracts record viewing figures for second time in two months December 8, 2020 Sky Sports has thrived during the second national lockdown, breaking its audience records for the second time in two months. Sunday 29 November saw an average of 1.17m viewers and a peak of 4m tune in to the Sky Sports portfolio of channels. Drawing the record audience were a triple header of live football that [...]
DP World Tour Championship and Race to Dubai 2020 prize money: Up to $5m on offer to winner in European Tour finale December 8, 2020 Two of golf’s biggest prize money payouts will be settled this week when the DP World Tour Championship concludes the Race to Dubai. The winner of the former stands to bank $3m, the biggest single tournament winner’s prize in the sport. Whoever wins the Race to Dubai, the European Tour’s order of merit, meanwhile, will [...]
Banning betting companies from sport sponsorship will create a huge void that may never be filled December 7, 2020 A few months ago, football club Swansea City announced its university namesake as its new shirt sponsor and thereby broke ties with a betting company. They may be just the first of many football clubs to break away from gambling and, like Swansea City, they will take a financial hit from the switch. This year’s [...]
Successful Indian Premier League 2020 underlines that competition remains king December 3, 2020 Cricket’s Indian Premier League ended with the Mumbai Indians beating the Delhi Capitals in a rather one-sided and lacklustre final last month. Yet while the showpiece event failed to deliver, it couldn’t take the gloss off a remarkably successful tournament in the UAE. Uday Shankar, president of Disney Asia Pacific, which owns broadcaster Star Sports, [...]
Premier League agrees £250m bailout package to help EFL clubs survive pandemic December 3, 2020 The Premier League has agreed a £250m bailout for struggling clubs outside the top division. The aid package for the English Football League (EFL) includes £50m in grants for teams in Leagues One and Two. A further £200m in interest-free loans will be made available to clubs in the Championship. The long-awaited deal to mitigate [...]
Week in Sportbiz: Yashenkov makes fan pledge ahead of election; global golf tour moves step closer; and Cazoo trumpets Hundred deal December 3, 2020 It’s a big weekend for rugby in Europe, and not just because of the final round of Autumn Nations Cup fixtures. On Friday, Russian challenger Kirill Yashenkov is hoping to topple incumbent Octavian Morariu and be named president of Rugby Europe. Yashenkov has vowed to double the organisation’s budget and create more opportunities for elite [...]
Coaches have played a vital role in 2020 and now that sport is returning we need them even more December 2, 2020 Sport and physical activity have never been more important to society and many of the UK’s 3m coaches have proved instrumental in helping communities stay connected and active this year, even in full lockdown. We have seen real recognition that high-quality physical activity is absolutely central to the mental and physical well-being of the nation. [...]
