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Sport Business

  • Why women’s sport will hit £1bn and the tech tools trusted by pros will go overground in 2021

    December 28, 2020

    Paul Lee, global head of technology, media and telecommunications research at Deloitte, forecasts two major growth areas for sport in 2021. Women’s sports Deloitte predicts that revenue from women’s elite sports will be almost £1bn in 2021. The start of the 2021-22 season will kick off a record period for women’s sport attendance, TV audiences [...]

  • Major League Cricket: Silicon Valley and Bollywood’s grand plan to make America fall in love with T20

    December 23, 2020

    People don’t tend to associate the game of cricket with the United States. The world’s second most popular sport has an estimated global following of 2.5bn, yet has struggled to attract an audience in the US, where American football, baseball, and basketball dominate the live sport broadcasting schedule. But a group of investors that includes [...]

  • The Big Sport Quiz of 2020: How well were you following the action this year?

    December 22, 2020

    Roll up, roll up: it’s City PM’s Big Sport Quiz of 2020! Yes, a lot of it was severely disrupted and most of it happened without fans present, but there was still plenty of vintage sport and some intriguing storylines to follow. So test your knowledge on our selection of questions covering all major sports [...]

  • Triller: Mike Tyson, Snoop Dogg and the TikTok rivalling video app’s big plans to shake up sports broadcasting

    December 18, 2020

    Three weeks ago in Los Angeles, a 54-year-old Mike Tyson fought a 51-year-old Roy Jones Jr in a boxing match that was unusual not only for the age of its participants.  Former undisputed world heavyweight champion Tyson showed glimpses of his old power and speed as the judges surprisingly scored the eight-round contest as a [...]

  • EFL clubs urged to sue government after being cut out of £300m bailout

    December 17, 2020

    English Football League (EFL) clubs should unite and sue the government for excluding them from its sport bailout, says one owner. The Sports Winter Survival Package last month issued £300m of emergency funding to offset the financial impact of Covid-19. Rugby union received £135m and horse racing £40m, but the only funding for football was [...]

  • The Week in Sportbiz: Premier League toasts beIN deal; banker set to buy Lille; breakaways boosted; Australian Open delay; and Griezmann bins Huawei

    December 17, 2020

    Christmas cheer has arrived early at the Premier League after it agreed a new $500m deal with beIN Sports. The contract, which gives beIN exclusive broadcast rights in 24 countries across the Middle East and North Africa, is effectively a three-year extension to their deal for 2019-22. It comes as a boost to the Premier [...]

  • Rangers, Hummel and JD Sports probed by competition watchdog over replica kit pricing

    December 16, 2020

    Scottish football club Rangers are being probed by the UK competition watchdog over the pricing of their replica kits. The Competition and Markets Authority is also investigating Rangers’ former kit maker Hummel and retailers JD Sports and Greaves Sports. The CMA said it’s probe centred on “suspected anti-competitive behaviour in relation to the price at [...]

  • What the tech happened to sport in 2020?

    December 16, 2020

    Comparing the lack of sport with the other crises witnessed this year would be disingenuous. Still, an awful lot of people had large holes in their lives when live sport went off air in 2020.  Some entities filled the gap fast, most notably motorsport, in no small part thanks to its embracing of esports. For [...]

  • Anthony Joshua vs Kubrat Pulev: How pay-per-view numbers tell the story of British boxer’s success

    December 11, 2020

    British boxer Anthony Joshua defends his world titles against Bulgarian challenger Kubrat Pulev this weekend in a contest most will watch on pay-per-view television. A maximum 1,000 fans will be allowed to attend the SSE Arena in London on Saturday, but the rest must fork out £24.95 to watch on Sky Sports Box Office. All [...]

  • Supersizing DAZN: Why a UK launch is just the start of the sport streaming service’s global ambitions

    December 11, 2020

    “Supersizing” is the buzzword of the moment at DAZN, the sport streaming service that finally launched in the UK this month. It’s an appropriate one, in that it reflects DAZN’s expansion to more than 200 countries, making it the first global platform of its kind. It is also suitably bullish for a company that is [...]

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