Advertising Week president Ruth Mortimer: ‘I was warned the salary leap might be too much’ April 3, 2025 From archaeologist to Advertising Week president, Ruth Mortimer has had quite the career. She tells us how she got there.
The British Motorsport Valley businessman taking Formula 1 by storm March 12, 2025 Have you watched a McLaren going around a Formula 1 track in recent seasons and thought you’d seen the sponsors changing? Spoiler alert: you have. Much is said about the success of Britain’s Motorsport Valley, an area of the country at the heart of Formula 1 – and wider racing – development, technology and entrepreneurship. [...]
As if! What 30 years of Clueless can teach us about marketing January 9, 2025 30 years on, there's a lot we can learn from Clueless about marketing. In particular, the power of the clique, writes Nick Palmer.
The top five trends emerging in sports marketing in 2025 December 22, 2024 Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
Legal regulator issues warning over ‘no win, no fee’ marketing December 19, 2024 Legal regulator has issued warnings to law firms, particularly those working on high-volume claims, on the tactics used to try an attract new clients
Mission Group: Mastercard contract win helps group growth September 24, 2024 Advertising agency Mission Group posted first half results in line with expectations as it gears up to open a new office in Saudi Arabia to muscle in on the region. The London-listed company reported revenue edged up two per cent to £42.2m in the six months to 30 June. Excluding the results of the group’s 80 per cent [...]
Work from home culture may damage the future of sport branding August 13, 2024 Has the phenomenon of working from home damaged the way sports brands can reach their audiences? Joe Langsworthy investigates. Sport in 2024 has never been more accessible. Yet watching our favourite pastimes live in stadiums, arenas and other venues remains out of reach to millions. Recently, Sir Lewis Hamilton condemned the rising prices of tickets [...]
The meaning behind Banksy’s latest London murals? His brand needed a boost August 13, 2024 Banksy’s London murals have found many searching for a hidden meaning, but a look at the artist’s declining value suggests it’s just needed marketing, writes Andy Blackmore For weeks now, I’ve been trying to solve a partially perplexing riddle: just what do a gorilla, a goat, a rhino, some fish and a whole menagerie of [...]
UK-based AI startup raises £4m to automate ‘hyper-personalised’ marketing campaigns August 9, 2024 Userled's funding will allow it to expand its team and continue developing its AI-powered technology, which is already used by companies like Wayflyer, Deel, Onfido and Encord.
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
