Advantage or hindrance? Why home comforts can be a burden August 4, 2022 England’s Lionesses surfed a tidal wave of expectation to win the Women’s Euros – a wave that would have engulfed athletes with lesser mental resilience, however great their physical and technical qualities. Who knows whether they would have triumphed had the tournament been overseas? And who cares? It was on English soil with all the [...]
Gambling sponsors back on the up in sport despite continued threat of a ban, study finds August 4, 2022 Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League [...]
The Women’s Euros smashed records. Now we need more women on football club boards August 2, 2022 Women’s Euro 2022 broke new records for football and it’s clear that brands are now recognising the commercial value of the women’s game. Spurred on by rising professionalism, for the first time ever, every one of the top-20 revenue generating clubs in world football now has a women’s team. Off the pitch though, it’s a [...]
Eni Aluko exclusive: England Women can win World Cup now they’ve got monkey off their back August 1, 2022 Women’s Euro 2022 champions England should head to next year’s World Cup with confidence that they can win back-to-back major tournaments, says former Lioness Eni Aluko. England shed the baggage of successive semi-final defeats with victory in the final against Germany in front of a record crowd of 87, 912 at Wembley Stadium on Sunday. [...]
England Women set for sponsorship offers after Euros success turns Lionesses into stars August 1, 2022 The stars of England’s success at Women’s Euro 2022 could be in line for lucrative personal sponsorship deals as a result of the tournament making them household names. Lionesses including captain Leah Williamson and super-sub Alessia Russo have enjoyed greater prominence than ever as women’s football has made the front and back pages. But the [...]
Lionesses to be awarded Freedom of Canada after historic Women’s Euro 2022 win August 1, 2022 The victorious Lionesses will receive the Freedom of Canada following their Women’s Euro 2022 win on Sunday. England’s women footballers will be awarded the prestigious honour following the 2-1 win over Germany at Wembley, which brought their first major trophy. This comes as thousands are set to gather in Trafalgar Square on [...]
A roaring success: Lionesses beat Germany to end England’s 56-year wait for football glory July 31, 2022 England’s Women last night succeeded where their male counterparts have fallen short, winning the European Championship through substitute Chloe Kelly’s extra-time goal to end the country’s 56-year wait for another major international football trophy. Naturally – this being an England national team – they didn’t make it easy. At times they rode their luck against [...]
Player ratings: Lionesses ranked as England win Women’s Euro 2022 July 31, 2022 England won their first Euro championship on Sunday evening in front of a record crowd at Wembley, but how did the Lionesses rank against Germany? England starting XI Mary Earps A standout throughout the tournament, scrambled to save England in key moments. Very much a stalwart of the team’s success 9/10 Lucy Bronze Saved her [...]
Community Shield: Manchester City dominate Liverpool but fail to find finishing touch July 31, 2022 Manchester City’s new-look attack posed more threat than Liverpool’s but lacked its clinical touch in the Community Shield, writes Frank Dalleres. “If it ain’t broke, don’t fix it” is not a mantra by which either Pep Guardiola or Jurgen Klopp appear to abide. Not content with establishing a yawning gap to the rest of the [...]
Trevor Steven: Masterful Sarina Wiegman has got the most out of her England women’s squad July 31, 2022 England’s run to the final of Women’s Euro 2022 has generated a great feeling of pride among both male and female football fans. It’s been inspirational. One of the most impressive things about the Lionesses is the way they have embraced the pressure of being hosts. More than any other team, I think they believed [...]
