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Dry January

  • The radical Dry January approach we should all take

    Life&Style

    With so many Millennials growing up and moving to the suburbs, and Gen Z famously not drinking as much, has Dry January lost its fizz? A recent YouGov survey from December 2025 revealed that just over half of British adults said they would not be avoiding alcohol in January 2026, and the vibe certainly matches [...]

    News event in January 2026 with business professionals discussing future trends at a conference setting
  • The Capitalist: What happened to Dry January?

    Life&Style

    In this week’s diary, property investment board games, new ways to ride the Tube and why Dry January seems like a distant memory WHAT HAPPENED TO DRY JANUARY? “I was gonna do it but then I went to the pub yesterday,” a senior City PM staff member admitted to The Capitalist, remarking on their own [...]

    More than two-thirds of beer and wine served in UK pubs and bars is short measured, a survey by Trading Standards suggests.
  • I tried a different alcohol free drink every day of Dry January

    Life&Style

    Pubs are tired of the idea that the annual event needs to be miserable; one venue is even throwing a ‘death to Dry January’ party to show that alcohol free can be fun. But there’s another movement too: producers are more keen than ever to express how their liquids taste better than ever. No longer [...]

    City PM's deputy lifestyle editor Adam Bloodworth tried 31 alcohol free drinks throughout Dry January
  • Dry January 2026: 7 of the best alcohol free events in London

    December 31, 2025

    Whether you’re going totally alcohol free, trying a ‘damp January’ by moderating your intake or purely interested in the latest initiatives to do with sobriety, here are five interesting-sounding activities to try out this Dry January. Dry January events to book now CBD cocktails at The Alchemist Alchemist bars around the UK will be partnering [...]

  • Forget Dry January – now it’s time for Dry July

    July 7, 2025

    Not content with one month of sobriety in the form of Dry January, I have been made aware Dry July is now a thing too. At least this time of year makes a little more sense to me. January is a bitter, joyless month where the comforts of a glass of good red wine by [...]

  • Lucky Saint founder: Don’t let ‘Dry January’ dull Britain’s pub culture

    January 6, 2025

    It is no secret that pub culture has long-been deeply ingrained into the social structure of Britain. That said, you’d be forgiven for assuming your latest Dry January drinking hiatus might result in a hiatus from socialising at your favourite local pub. Alcohol-free beer brand Lucky Saint, however, has launched a new nationwide campaign to [...]

  • 25 amazing Dry January events in London where going alcohol free needn’t be boring

    January 3, 2025

    Dry January is often a sombre affair, where abstinence is the order of the day. But London’s bars, restaurants and events organisers seem to be taking a different tack this year: many are spreading the message that going alcohol free needn’t mean losing out on having fun. The message is that alcohol free drinks can [...]

  • Why Dry January is just another month for this alcohol-free beer brand

    January 3, 2025

    Highlighting a year of growth, we take a look at some of the biggest and most recent achievements of the rapidly-growing alcohol-free beer brand, Days Brewing.  Two friends, one pandemic and a few cold (alcohol-free) beers later – a long-lasting business was created. In 2020, former AB InBev man Mike Gammell and ex-Propercorn marketing chief [...]

  • Someone is throwing a ‘death to Dry January’ party with a coffin and hearse

    January 2, 2025

    Dry January doesn’t exactly have the best reputation – the idea of not drinking for an entire month is a miserable thought for many Brits, especially after the indulgences of Christmas. But one alcohol-free drinks brand is hoping to change all that. Mash Gang is throwing a ‘death to Dry January’ party on Saturday 18 [...]

  • Why you should still go to the pub in Dry January

    January 2, 2025

    Dry January has crept up on us once again — a month in which avid pub-goers look to kickstart a healthier year ahead.  For some, it’s a month to start fresh with new beginnings. For others, such as the hundreds of independent pubs across the nation looking for growth, it is yet another challenge.  Especially [...]

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