Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Monday 07 July 2025 2:29 pm  |  Updated:  Monday 07 July 2025 2:30 pm

Forget Dry January – now it’s time for Dry July

By: Libby Brodie

Wine Consultant - Bacchus & Brodie

Add as a preferred source on Google

Not content with one month of sobriety in the form of Dry January, I have been made aware Dry July is now a thing too. At least this time of year makes a little more sense to me. January is a bitter, joyless month where the comforts of a glass of good red wine by a fire cannot be overstated. 

But July, with its sunshine and outdoor activities, can probably handle a little abstinence. I have always found drinking less in the Summer easier, especially if the choice is some warm, bargain basement wine at a festival or a superbly dull pinot grigio at a neighbourhood barbeque. I would rather quench my thirst with an Appletiser thanks. 

There is clearly a rise within the sober-curious movement with alcohol-free bars, restaurants and festivals popping up across the world. Any venue hoping to attract and keep a clientele is now smart enough to offer a selection of 0% options. Even those who enjoy a drink are zebra-striping (where you alternate between alcoholic and non-alcoholic drinks) and book-ending (where you start and finish with non-alcoholic drink). 

It can be hard to find genuinely enjoyable alternatives, however, especially for those trying to replicate the joy of pairing wine with food. Wine harmonises and uplifts the dining experience in a way a Diet Coke does not. Going against my usual grain, I tried a wealth of options: here are my favourites.

Sparkling

Casillero del Diablo Zero (£23.99 for a pack of three, Amazon) is so fresh and  balanced I was surprised to find I finished the bottle – and with no next-day repercussions! The completely de-alcoholised Chardonnay has notes of green apples, ripe peach and a lifted finish. 

Sparkling teas are also a brilliant choice as they have the layers of complex flavours and some tannin, meaning they have grip and are excellent for food pairing. A host of chefs are now serving these at their restaurants. Saicho has a lovely selection, my favourite being the exotically floral Jasmine (£17.99, saichodrinks.com).

Rosé

The typically easy drinking quality of rosé makes it a great option. People aren’t often looking for complexity or bottle-developed tertiary notes when they pour a glass of the pink. 

Zeno has picked up multiple awards recently and I have been a fan of their Zeno alcohol-liberated rosé (£10.49, zenowine.com) for months. On a hot day, well chilled, many wouldn’t notice there was no booze in their glass. 

Wednesday Domaine (wednesdaysdomaine.com £33.99) has solved all still vs sparkling debates with a two-bottle pack featuring its delicate and refreshing rosé alongside the sparkling version, which is especially bright and lovely. 

Aperitivo

There is always a bottle of Botivo (£27.50, Waitrose) in my fridge for non-drinking days so it’s perfect for Dry July. Potent and complex, this herbal blend of botanical infusions is made in small batches from all-natural ingredients. Although designed as an aperitif, I also enjoy this to round off a meal or to sip as I cook. Topped up with tonic or soda water and served over ice, this concoction is an ideal “book-ender”. 

Canned cordials

Wine expert and friend of mine Matthew Jukes’s range of Jukes Cordialities have had awards heaped upon them and just won Producer of the Year in the World Alcohol Free Awards 2025. Served in a can, the Jukes 6 The Sparkling Red (£20 for four, jukescordialities.com) took home a gold medal and is one of my favourites, with a deep, dusky fruitiness peppered with spice and lifted by bubbles. With a range of styles, the Sparkling Taster Pack (£20) of Pinot Noir, White, Red and Rosé is great for the sober curious finding their style. 

Whether you’re a Dry July advocate or simply looking for a little more moderation in your life, skip the Diet Coke and give these delicious drinks a try. 

Read more

The best bottles to buy this English Wine Week

Whether you are dining in or out, select the right wine for the dish and do National Steak Day justice. 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Wine
  • Food
  • Life&Style

People & Organisations

  • Dry January
  • dry july

Trending Articles

  • Reeves’ new tax charge on cash ISAs faces fierce industry backlash

  • Revealed: Secret Treasury plan to tax State Pension before it is paid out

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

  • As it happened: Stocks recover after markets rocked by tech-sell off; US claims ‘good foundations’ of Iran deal

  • As it happened: FTSE 100 scrapes into green after Segro’s surge; Oil at pre-war levels after Trump snaps at industry

More from City PM

  • The best bottles to buy this English Wine Week

    Life&Style
    Whether you are dining in or out, select the right wine for the dish and do National Steak Day justice. 
  • Everyone’s drinking mid-strength wine. Here’s what to buy

    Life&Style
    Future Chateau mid strength wine bottle on a rustic wooden table with vineyard backdrop, highlighting innovative wine trends
  • The best wine to take to a picnic in the sun

    Wine
    Breaking news event unfolding with a crowd gathered at the scene, capturing the urgency and significance of the moment
  • City festival with comedy and line dancing arrives in Square Mile

    Life&Style
    Leadenhall Market bustling with attendees at the Live City festival, showcasing vibrant stalls and lively street performan...
  • Vino by the waves: The best British seaside hotels for wine

    Life&Style
    Libby Brodie enjoying wine at a seaside hotel, capturing the essence of luxury and relaxation by the ocean.
  • The Suffolk in Aldeburgh: Restaurant with rooms is a super seaside City break

    Life&Style
    Exterior view of The Suffolk Restaurant showcasing its welcoming entrance and elegant signage in a bustling neighborhood s...
  • The best places to eat sandwiches in Lisbon, from bifanas to pregos

    Food
    Bifana do Afonsos famous bifana sandwich showcasing tender pork in a freshly baked roll with savory sauce.
  • Cruxy founder: The worst advice I’ve ever had? Stay in your lane

    Opinion
    Carrie Osman, business strategist, speaking at a conference with a focused audience in a modern, well-lit venue.

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM. All rights reserved.
About · Contact · Terms · Privacy