Surj reiterates sports commitments following PIF’s partial retreat Sport Business Surj Sports Investment has reiterated its commitment to its stakes in ATP tennis, T100 triathlon and broadcaster Dazn in the wake of cuts to some Saudi-backed events. LIV Golf has been rocked by the withdrawal of further financial support from the Public Investment Fund, while Saudi Arabia has also axed snooker and flag football competitions. [...]
Triathlon on the march: Why investors are piling into niche sport Sport Business Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon has become a hot ticket. Ironman, the sport’s biggest brand, last week trumpeted what it believes is the single most [...]
Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions Sport Business Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]
Surj Sports chief: Saudi parent PIF, investing and league focus July 1, 2025 Chief executive of Dazn investors Surj Sports Investments Danny Townsend discusses the state of the changing landscape. When Saudi Arabia’s Public Investment Fund purchased Premier League club Newcastle United in 2021, Middle Eastern sports spending was thrust into the voyeuristic forefront of executive and fan consciousness. Since then Saudi Arabia has invested in a multitude [...]
Saudi Arabia’s Surj Sports Investment confirms stake in Dazn February 17, 2025 Saudi Arabia’s Surj Sports Investment has confirmed that it has taken a minority stake in streaming platform Dazn and entered into a joint venture aimed at showing more events taking place in the kingdom. The announcement confirms long-running rumours of Saudi investment in Dazn and despite the country’s Public Investment Fund (PIF), of which Surj [...]
