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Tuesday 10 November 2009 7:00 pm

Luella stops trading after backer withdraws funds

By: admindrupal

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BRITISH fashion label Luella, whose fans include Cheryl Cole and Lily Allen, has ceased trading after its backers pulled out.

Singapore-based retail group Club 21 pulled the plug on the brand yesterday following the collapse of one of designer Luella Bartley’s main producers in Italy last month.

Bartley, who is best known for her party dresses and handbags, said: “This is a very disappointing situation for everyone involved with the brand.”

Bartley, who studied at St Martin’s college, is understood to be looking for a new investor.

“I hope that after we have survived this challenging time the Luella girl can have an exciting future ahead of her, whichever incarnation she takes on next,” she said.

“We have a number of options open to us, and are considering these over the coming months.”

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