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Sunday 30 June 2019 2:55 pm  |  Updated:  Sunday 30 June 2019 3:34 pm

City lookahead: Analysts forecasting drop in sales at Sainsbury’s

By: Sebastian McCarthy

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Sainsbury's has struggled to boost sales in the wake of rising competition
COBHAM, UNITED KINGDOM - MARCH 29: Sainsbury's at Cobham on March 29, 2006 in Surrey, England. Sainsbury's has posted better than expected sales increases for the fifth consecutive quarter. (Photo by Peter Macdiarmid/Getty Images)

Sainsbury’s is expected to reveal a dip in sales when it posts its quarterly results later this week, as a spell of poor weather and an increasingly competitive retail market weighs on the supermarket giant.

The grocery chain is forecasted to post no improvement in its sales on Wednesday, underlining the firm’s current challenges in the wake of its botched tie-up with rival Asda.

Read more: Sainsbury’s cuts market share decline as Aldi and Lidl soar

Analysts at Barclays forecast sales over the first quarter to have fallen by 0.5 per cent for grocery, by 1.5 per cent for general merchandise and by 2.5 per cent for clothing, implying a total sales decline of 0.8 per cent, or equivalent to around 1.4 per cent on a like-for-like basis.

On Wednesday under-fire chief executive Mike Coupe will be announcing the firm’s first quarter trading statement, with analysts expecting further guidance as to the company’s future after its attempts to merge with Asda were blocked by Britain’s competition watchdog last month.

“Unfortunately, we think it’s likely sales will dip,” said George Salmon, equity analyst at Hargreaves Lansdown.

Salmon added: “With quarter one last year boosted by the football World Cup and a Royal Wedding, Sainsbury is up against a tough comparison – and that’s before we think about how the miserable weather has dampened sales.”

Read more: Sainsbury’s launches first till-free grocery store

At the beginning of May Sainsbury’s posted a 7.8 per cent rise in underlying annual profits, but revealed that it had also spent £46m on preparations for its botched merger.

Russ Mould, investment director at AJ Bell, said: “Sainsbury’s full-year results back in May did little to please. Even though underlying profits rose, debt fell and the dividend was held (after a run of three straight cuts to the full-year pay-out) and investors focused instead on the weak sales numbers.”

Over the course of the last year shares in the group have plunged from roughly 317p to just under 200p.

Read more

Tesco ‘in talks’ to exit eastern Europe

Tesco storefront with shoppers entering and exiting, highlighting the brands popularity and bustling retail environment

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