appScatter eyes AIM Listing as it addresses the alternative app economy May 31, 2017 | City Talk It may come as a surprise, but there are more than two app stores. In fact, there are over 300 app stores worldwide and this number is continuing to grow. In China, the two technology giants, Apple and Google, only account for 25 per cent of total downloads. UK technology start-up, appScatter, represents the industry’s [...]
Aviva just backed insurance focused fintech startup Neos and will probably acquire one soon, says CEO Mark Wilson May 25, 2017 Aviva is splashing cash on a startup focusing on insurance for connected homes in the latest signal of the insurers intent when it comes to technology – and it may even stretch to buying a small tech firm in future, it has revealed. The venture arm of Aviva has led a £5m series A funding [...]
Insurer Ageas has started processing claims using artificial intelligence from London startup Tractable May 18, 2017 One of the biggest car insurers in the UK has started automating the way it's processing claims with the help of artificial intelligence. Ageas will start using technology which can asses images of vehicle damage, and even flag potential fraudulent claims, to make the process more efficient by performing assessments within seconds. Read more: How [...]
Dell XPS 13 2-in-1 review: The hybrid version of Dell’s popular laptop makes a few trade-offs along the way May 10, 2017 The 2-in-1 version of Dell’s popular XPS 13 laptop is one of this trendy new breed of convertibles, the kind that teens are Snapchatting about down at the skatepark. A neat pair of 360 degree hinges allows you to transform it from a laptop into a tablet in one dramatic motion, folding the entire screen [...]
Here’s new insight on how to market and monetize your apps on a greater scale May 8, 2017 | City Talk As the app market continues to grow, challenges and opportunities remain for developers and marketers of apps for a mobile world. A new whitepaper, sponsored by appScatter, the leading app distribution and management platform, offers perspective on the exploding market for app marketing and distribution, which currently includes approximately 20bn devices and 10m apps. “It [...]
How to identify the target audience for your mobile app April 19, 2017 | City Talk Building your app and then getting your product ready for market is not a quick process. Time is the most valuable commodity, and any successful app will require a serious time investment. We at appScatter want your investment to work. We will explain how time spent on our platform will identify your target audience and [...]
Is my app reaching its target audience? April 19, 2017 | City Talk As of January 2017, there were over 2.2m apps in the Apple app store. Too many of these are not reaching their target audience. In this article, we are going to look at ways that you as an application developer can ensure that your app reaches its desired audience. For the purpose of this article, [...]
How do free apps make money? April 19, 2017 | City Talk In 2016, the revenue from mobile apps was an estimated $88.3bn. By 2020, projections indicate that the global app economy to be generating almost $190bn. The app economy has grown enormously and shows no sign of halting its exponential growth. At first glance, it can be hard to see where the money is coming from; [...]
Google Home review: Can Google’s smart speaker overthrow the Amazon Echo? April 19, 2017 When the singularity is reached and our robot servants finally turn on their human masters, rebelling against their programming to flay us alive in our beds, future mecha-historians will point with metal fingers to 2017 as the year it all began. Google Home is a voice-controlled smart speaker condemned to sit in the corner of [...]
Trek Super Commuter+ 8 review: An outstanding new electric bike that will turn heads and ruin pigeons April 5, 2017 There’s a word, “snarge”, which means the gunky pink residue deposited inside and around a jet engine in the aftermath of a bird strike. Aeroplanes are so massive and fast, and birds are so tiny and slow, that the most basic rule of physics transmutes the animal into a kind of blood mist. This transformation [...]
