Solving the distribution dilemma with appScatter June 28, 2017 | City Talk App developers face great difficulties in getting their work noticed. In the crowded confines of the two primary app stores, newly-launched apps are easily lost, and the discovery dilemma is not quickly overcome, if at all. In the face of such a challenge, many app developers will resort to all manner of quick-fix gimmicks, or [...]
How regulation and market priorities drive fintech focus globally June 28, 2017 | City Talk The interest in fintech worldwide shows no signs of abating, as illustrated by the strong attendance at each stop on our recent CFA Institute speaker tour throughout Central and Eastern Europe and the Middle East. But even more interesting is the regional variation in what 'fintech' means to local entrepreneurs. Talking to investors, company founders, [...]
Revealed: The UK’s best and worst areas for broadband speeds June 27, 2017 Southwark has the slowest broadband speed in London (10.4 megabits per second or mbps), according to research by consumers' association Which. The other London boroughs with the worst broadband speed include Westminster (12.9mbps), Lambeth (13.2mbps) and Canada (13.4mbps). Nationally, the Orkney Islands, Shetland Islands and Highland are the three Scottish local authority areas [...]
Common mistakes Android app developers make June 15, 2017 | City Talk Android is an incredibly popular platform, and it is both growing and improving all the time. Android's openness must surely be the reason for its market development and continual innovation. The openness of Android also leaves the platform susceptible to segmentation. Segmentation can be a pitfall even to veteran developers. We want you to avoid [...]
How to improve your mobile apps user engagement June 14, 2017 | City Talk User engagement is the desire of all app developers. If you engage users with your app, you will retain them. User retention is key to the ongoing profitability of your app. Satisfied long-term users are not only your user base, but they are also excellent ambassadors for your app to family, friends and their social [...]
What can your mobile stats do for you? June 12, 2017 | City Talk At appScatter, from our monitoring of over 350 app stores worldwide, we have chosen 50 of the best stores for your app. In addition, your account with us unlocks a vast amount of valuable data. This data includes real-time tracking of your app performance and a wealth of information on your markets and competitors. Seize [...]
Here are three of the biggest mistakes in app marketing June 9, 2017 | City Talk The consumer marketplace is wholly in love with mobile apps. The advent of the mobile economy has fundamentally changed not only how we shop, but the way we live and interact. We use apps to learn what's happening in the world and to share our opinions with friends, family, anyone who will listen. Social media [...]
Improve user acquisition via your app June 8, 2017 | City Talk If you wish to achieve the best possible results for user acquisition, you should first identify your target audience. Work out who is going to benefit most from your app, and learn what will appeal to them. Having done this research, you can now focus your efforts in the smartest way. Talk to those most [...]
Organic growth is one of the fundamental aspects of success for any app June 8, 2017 | City Talk Organic growth is one of the fundamental aspects of success for any app. As an app developer, we hope you are already benefiting from an appScatter account. Such an account, with its comprehensive array of data, affords you the opportunity to make analysis and judgments from an informed perspective. As you track your app's performance, [...]
ING’s rolling out its fintech app Yolt more widely in the UK after beta testing, taking on homegrown startups June 1, 2017 Dutch bank ING is making more waves in the UK market with the wider roll out of its smartphone app Yolt. Launching today on Andorid and Apple after several months in beta which signalled the return of ING to the UK market, the lender is taking on fintech startups with the money management app. Yolt [...]
