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Sport Business

  • Premier Sports to show 400 rugby games per year after new deal

    April 17, 2025

    Premier Sports is set to show 400 rugby games per season after agreeing a new deal to broadcast the United Rugby Championship (URC). The agreement, which will last four years and take the Irish challenger brand through until 2029, will see the multi-national URC broadcast on a dedicated Premier Sports Rugby channel alongside the likes [...]

  • England Cricket drives on sponsor roster with Toyota deal

    April 17, 2025

    England Cricket have strengthened their sponsorship roster with agreement with car giant Toyota. The multi-year deal will see the Japanese motor manufacturer become a principal partner of the England and Wales Cricket Board, supporting the grassroots game nationwide. It comes as banking giant Barclays became the main sponsor of Lord’s and the MCC. Toyota joins [...]

  • Allianz Stadium: What could Twickenham rugby arena look like after facelift?

    April 17, 2025

    We’ve all been there, kettled into Twickenham station after a day out at Allianz Stadium watching England Rugby take on top international opposition. The 82,000-seat national stadium is the biggest purpose-built rugby arena in the world and sits behind only Wembley Stadium’s 90,000 in terms of UK capacity.  But Allianz Stadium and its surrounding area [...]

  • Don’t be dazzled by the hype around The Hundred

    April 17, 2025

    Ed Warner looks at the start of the County Championship season and whether an upcoming ECB review could see new influence from Hundred investors. The ice cream van was doing a steady trade, even at £4 for a Magnum. Made the twenty quid ticket feel especially good value. Around 2,500 people basked in the April [...]

  • McIlroy Masters success tees up PGA TV rights price hike for Sky Sports

    April 16, 2025

    Ahead of the Game: Can Sky Sports hold on to PGA rights, how do Hundred teams claim their cash, will Everton’s women stay at Goodison Park, and what will Super League look like in 2028? The PGA Tour is hoping to capitalise on the Rory McIlroy effect by securing a significant increase in the value [...]

  • Women’s Boat Race beats Lionesses in TV figures

    April 15, 2025

    Sunday’s women’s Boat Race became the country’s most watched female sporting event this year, TV broadcasting data has revealed. The peak figure of over 2.1m tops the previous 2025 record, when 1.2m watched England’s Lionesses play in the Uefa Women’s Nations League match against Belgium on ITV1, which took place earlier this month at Bristol [...]

  • Championship Rugby: Coventry for sale but club has Premiership future

    April 15, 2025

    Benefactor of Premiership hopefuls Coventry Rugby Jon Sharp sits down with City PM to discuss why he’d sell up and walk away if the right party came along. A brief poke under the bonnet of rugby union’s financials would be enough to frighten even Formula 1’s greatest mechanic away. In so-called perfect France losses are [...]

  • NBA: LeBron and Curry beaten by Slovenia’s Doncic for jersey sales

    April 15, 2025

    Slovenian Luka Doncic has become the first overseas NBA player to top the list of the most popular jerseys in American basketball. It is the first time in over a decade that a player outside of LeBron James or Stephen Curry has held the title, when New York Knicks’ Carmelo Anthony was the jersey in [...]

  • Wembley lined up for Usyk-Dubois undisputed heavyweight title fight

    April 15, 2025

    London’s National football stadium Wembley is being lined up to host Oleksandr Usyk’s undisputed heavyweight fight with Daniel Dubois. The arch-topped arena has hosted eight headline bouts before and could stage one of Ukrainian Usyk’s final fights in July this year. Dubois has taken on Anthony Joshua previously at the 90,000-seater stadium in north London, [...]

  • Tyson Fury ‘will never fight again’, top promoter says

    April 15, 2025

    Boxing promoter Bob Arum insists Tyson Fury “will never fight again” after the Brit retired from fighting earlier this year. The Gypsy King retired from professional boxing for the fourth time back in January, throwing into doubt the opportunity to see him take on Anthony Joshua in a highly anticipated Battle of Britain bout. But [...]

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