This time it’s personal: Lida’s Matthew Heath discusses direct marketing and virtual cars September 27, 2015 In their landmark book The One to One Future, Don Peppers and Martha Rogers told marketers to "operate in realities, not abstractions of realities". But in 1993, when their book was published, neither could have foreseen how quickly their idea of personalised advertising would be realised. "That idea was ahead of its time," says [...]
Google UK’s David Black on the virtues of video and capitalising on good content September 27, 2015 Audience behaviour is changing. People now live their lives online, and digital video consumption is soaring thanks to the growing penetration of smartphones and the on-going roll-out of 4G. YouTube has become the second biggest search engine on the planet. It is the synthesis of sight, sound and motion which makes video a “lean forward” [...]
Why mobile advertising is vital for cinema’s future September 25, 2015 The smartphone revolution collided with big media like a meteor, fundamentally changing the advertising landscape for good. Yet compared to other media, cinema has been barely touched by mobile advertising. Are advertisers missing a trick? Cinema’s popularity continues to grow despite films becoming ever more available elsewhere. Undoubtedly, this indicates that the experience [...]
Netflix reveals the exact episodes that got you addicted to Breaking Bad, House of Cards and Mad Men September 24, 2015 Netflix has analysed its global streaming data to discover the exact episodes that got people hooked on its most popular TV shows. Read more: Why traders love Netflix despite a likely earnings miss The streaming service picked out the episode of a show's debut season which – after it was viewed – kept 70 per cent [...]
ITV knuckles rapped over airing The Enfield Haunting advert during pre-watershed Britain’s Got Talent ad break September 23, 2015 ITV has had its knuckles rapped over the airing of an advert for Sky Living drama The Enfield Haunting during an episode of Britain's Got Talent. The advert for the series, which was based on claims of poltergeist activity in the north London suburb between 1977 and 1979, had been cleared by Clearcast with an [...]
Channel 4 bids to retain Lord Burns as chair September 21, 2015 Channel 4 is reported to be in talks with government officials and the media regulator, Ofcom, in a bid to retain Lord Burns as its chairman beyond the end of his second term in January. Discussions are taking place between Ofcom and the department for culture, media and sport (DCMS), according to Sky News, which [...]
Cadbury’s gorilla advert featuring Phil Collins hit crowned UK’s favourite September 20, 2015 The famous Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, according to a recent poll. The advert, which first aired in 2007, marked a departure from traditional TV campaigns for the company. Since its release [...]
An enduring bond September 20, 2015 Aston Martin’s Simon Sproule talks balancing growth and exclusivity THE UK has long distinguished itself as a leader in luxury goods. Increasing wealth in the Gulf states and the Far East has opened up opportunities in new markets for high-end brands with a heritage. But when exclusivity is so important to a brand’s appeal, pursuing [...]
News Corp buys London adtech company Unruly Media for up to £114m September 16, 2015 News Corp has bought the video advertising technology company Unruly Media for up to £114m to improve its digital video offering for advertisers. Unruly, one of the most successful startups to emerge from London's Silicon Roundabout, will operate as a separate unit in News Corp's business, under newly returned UK chief Rebekah Brooks. “We have always [...]
FTSE 100 chief executives on Twitter: Why they should be on social media… even Snapchat and Instagram September 15, 2015 FTSE 100 companies are notoriously quiet on social media, and their CEOs even more so. It can be easier sometimes to bury one’s head in the board room than put it on the Twitter parapet. So when I took a look at the new data on how many FTSE 100 bosses are active on social [...]
