Carbon-cutting shipping executive wins Veuve Cliquot’s Bold Future award
Sustainable shipping boss, Alisha Fredriksson, shared that she hasn’t been without challenges when it comes to earning support in a ‘male dominated industry.’
Despite launching a one of a kind, innovative business that garnered over £8m in funding and grants, she hasn’t been without challenges when it comes to earning support in the world of venture capital.
The shipping company combats emissions by installing a carbon capture system onto already existing ships, reducing CO2 emissions from 25 to 90 per cent. Though it hasn’t always been smooth sailing for her startup, Seabound.
Fredriksson, 30, told City PM that ‘sticking out’ as a female entrepreneur was an opportunity to stand out amongst the crowd.
“When I go to a conference, I usually wear something really bright and colourful,” she shared. “I know that I will stick out anyway, so I might as well be especially memorable as a participant.”
It’s not just the clothes she wears that leave a strong impression, however. She assured her networking skills are what’s most valuable.
“I’m usually very active, meeting as many people as I can. I’m always a person asking questions.”
“That helps me to build more relationships with people and kind of maximise the opportunity in that particular event.”
Though it’s not simply her presence that earns Seabound its award winning place in the industry. The carbon-conscious company offers from the inside out of the shipping sector. By working with active ships, Fredriksson was able to garner attention for Seabound’s sustainable reputation as well as its business model.
“For businesses generally, it’s always about how can you save the money or make money,” she explained. “So by capturing their pollution, essentially we can save them money relative to emissions penalties and even save the money on fuel.
The shipping sector boss of Seabound took home Veuve Clicquot’s Bold Future Award at the 2026 UK Bold Woman Awards.