Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Wednesday 14 August 2024 8:30 am  |  Updated:  Tuesday 13 August 2024 10:25 pm

AI-powered semi-automated VAR set for Premier League debut

By: Matt Hardy

Deputy Sports Editor - City PM

Add as a preferred source on Google
The Premier League will partner with Genius Sports Limited to produce semi-automatic VAR for the 2024/25 season, it was announced this morning.
The Premier League will partner with Genius Sports Limited to produce semi-automatic VAR for the 2024/25 season, it was announced this morning.

The Premier League will partner with Genius Sports Limited to produce AI-powered semi-automatic VAR for the 2024/25 season, it was announced this morning.

VAR faced serious backlash last season with a number of key incidents going viral for mistakes.

But the Premier League will now introduce AI-powered semi-automatic VAR, similar to the system used in the 2020 Fifa World Cup in Qatar. However, it is not set to be in use until after the first international break of the season next month.

The Genius Sports cameras will be installed at every one of the 20 Premier League and will provide live offside decision-making to minimise breaks in play.

Tony Scholes, Premier League chief football officer, said: “The introduction of semi-automated offside is an important move to maintain the flow of the game in the Premier League.

“We are confident that by using the newest and most accurate technology available we will see the time taken for offside decisions reduced significantly alongside a consistent application of the offside lines.

“The experience for all participants including supporters will also be enhanced through quicker communication and clearer imagery around offside decisions.”

Mark Locke, CEO of Genius Sports, said: “I am thrilled that Genius Sports is now the Premier League’s Semi-Automated Officiating supplier.

Read more

Liverpool have the most valuable front-of-shirt deal in the Premier League

Getty Images logo on a modern office building facade, symbolizing global media influence and corporate presence

“This is a seismic moment for our business, as we bring our unique AI and data platform GeniusIQ to the world’s most watched league.

“This partnership builds on our track-record of delivering game-changing technology for the world’s biggest leagues.”

The first-of-a-kind system reportedly focuses on speed and precision.

Last season we saw Nottingham Forest accuse a VAR of being a fan of another Premier League team, and we saw key decisions need explaining after they were found to be false.

Paul Hunt, Sports Business Director at Genius Sports said: “This is a first-of-a-kind system, deploying computer vision cameras and leveraging AI to deliver full 3D renders in seconds.

“GeniusIQ generates a digital twin of the game, with a level of data collection that goes beyond any other officiating system in world sport.

“This enables a combination of speed and precision to minimise breaks in the game, with live offside decision-making and graphics that can be broadcast easily.”

Read more

Sunderland AFC chiefs in Stadium of Light expansion talks

Business professionals in a meeting room discussing financial strategies, with charts and documents on the table.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport

Categories

  • Sport

People & Organisations

  • football
  • Premier League
  • VAR
  • Video Assistant Referee

Related Topics

  • Football
  • Premier League football

Trending Articles

  • House of the Dragon’s Abubakar Salim dreams of Kenyan kebabs for his last supper

  • Heatwave fans demand for aircon stocks

  • Could The Billingsgate Roman Bathhouse win a Toast award?

  • Lessons in comms from my children’s primary school

  • Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium

More from City PM

  • Liverpool have the most valuable front-of-shirt deal in the Premier League

    Sport Business
    Getty Images logo on a modern office building facade, symbolizing global media influence and corporate presence
  • Sunderland AFC chiefs in Stadium of Light expansion talks

    Sport Business
    Business professionals in a meeting room discussing financial strategies, with charts and documents on the table.
  • Prem Rugby needs to switch up its calendar to stop final being banished to fringes

    Sport Business
    GettyImages 2220159051 showing a significant news event with key figures discussing major topics in a formal setting
  • Arsenal launch £7k-a-head VIP package with seats behind dugout and player meeting

    Sport Business
    High-resolution image of a business meeting with diverse professionals discussing a project in a modern office setting
  • ŌURA Signs England Football Legends Harry Kane and Declan Rice as Global Brand Ambassadors

    Business Wire
  • Tottenham Hotspur: Daniel Levy sells majority of shares in Spurs owner ENIC

    Sport Business
    Due to the lack of specific context or details about the image or the articles content, I cannot generate a precise alt te...
  • Chelsea to hand Joao Pedro wage boost as club prepare for tough summer

    Sport Business
    Breaking news conference podium with microphones and cityscape backdrop, conveying urgency and professionalism
  • Everton ‘surprised and angered’ at losing £40m legal case with Burnley

    Sport Business
    GettyImages 2272351712 showing a business meeting with diverse professionals discussing strategies around a conference table

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM. All rights reserved.
About · Contact · Terms · Privacy