Skip to content
Saturday 25 July 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
City PM

European business, markets and politics

FTSE 100
10,736.23
+0.91%
DAX
25,099.00
+1.36%
CAC 40
8,372.28
+0.88%
STOXX 50
6,280.94
+1.14%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Friday 17 March 2017 12:49 pm

It’s not rocket science: Budweiser announces plans to create an anti-gravity beer to bring to Mars

By: Lian Parsons

Add as a preferred source on Google

Budweiser is planning for the future by brewing Martian beer.

The beer company has joined the space race and wants to be the drink of choice for possible future trips to Mars.

It is planning to craft a beverage that will react the same way beer usually does, with the bubbles rising and the foam settling on top.

Read more: Budweiser unwittingly gets political with Super Bowl ad's immigration story

However, in anti-gravity, bubbles don’t rise, which means the foam is distributed throughout the liquid instead.

As gravity does not draw liquids to the bottom of astronauts’ stomachs in space, the gas remains at the top and has a habit of being a bit unsettling to their systems. Because of these reasons, carbonated beverages are not offered on space mission menus.

You can't drink beer on Mars. Yet. Bud's journey to brewing microgravity beer for when we make it to Mars begins today. #ThisBudsForYou pic.twitter.com/jOHK3ORAho

— Budweiser (@budweiserusa) March 13, 2017

Budweiser announced the brewing project on a panel at South by Southwest Interactive Festival (SXSW) in Austin, Texas last week.

At this point, it’s still only an “ambitious commitment” as Budweiser have not launched an official research project yet.

Buzz Aldrin took communion on the moon and drank wine during his mission in 1969, and said the wine “curled gracefully” up the side of the cup, but was also “syrupy” and not as pourable as wine on Earth.

Read more: Government plans to send scientists into space to conduct experiments

A team from the University of California also want to make getting tipsy in space a reality. They are competing to go to space in a craft launched from Bangalore, India in December and are planning to brew beer on the moon to test how yeast reacts to the lunar environment.

If space colonisation is to become a reality within the next century, humans will, as always, want to crack open a cold one, even on the Red Planet. Sounds stellar.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

Trending Articles

  • BT braces for loss of 800,000 customers as it banks on fibre to keep turnaround ‘on track’

  • Wise denied US banking licence in blow to expansion plans

  • Regulator flags BDO’s ‘unacceptable’ audit issues for fifth year in a row 

  • Housebuilder hits a wall: How did Vistry become the UK’s most shorted stock?

  • Scotch whisky sales are falling, but what’s really behind the decline?

More from City PM

  • We reached Mars 50 years ago, why haven’t we sent people?

    Opinion
    Mars One rocket on launchpad, ready for its mission to the red planet
  • The Capitalist: A Reeves speech or swan song? Dispatch from Mansion House

    Opinion
    Rachel Reeves delivering a speech at Mansion House, addressing economic policies and future plans in a formal setting.
  • The real winner of the Fifa World Cup? Beer

    Sport Business
    Breaking news concept with blurred newspaper headlines and world map background, emphasizing global journalism and media.
  • New Oxford Economics Study Shows the Social and Economic Impact of Bars

    Business Wire
  • Pubs to pour five million extra pints during England v Norway World Cup clash

    Hospitality
    Exciting World Cup action as players compete energetically on the field, showcasing intense athleticism and global sportsm...
  • Brewdog owner shrugs off James Watt takeover bid

    Consumer
    BrewDog cans displayed in a variety of flavors and vibrant designs, highlighting the brands diverse craft beer selection.
  • James Watt eyes entire Brewdog UK business in comeback swoop

    Hospitality
    Brewdog CEO James Watt
  • James Watt offers to buy back Brewdog

    Hospitality
    Brewdog CEO James Watt
CityPM

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About City PM
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 City PM Ltd · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook