Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Friday 11 September 2020 10:49 am  |  Updated:  Thursday 29 April 2021 3:17 pm

You’re required: Alan Sugar urges public to get back to work

By: John Abiona

Add as a preferred source on Google
Alan Sugar's company described the year as "busy, challenging and successful"
Alan Sugar's company described the year as "busy, challenging and successful"

Business tycoon Lord Alan Sugar today urged Brits to “put on a suit, put on a dress and get back to work” amid rising calls to kickstart the faltering economy.

Speaking to LBC radio, Sugar said people’s resilience meant “they get back, they recover, they get over it”.

“If you do the right things which is what my wife, my children, my families and employees have done, thankfully we’re insulated from it,” he said.

 The Apprentice boss also championed the benefits of working in an office environment.

“You don’t realise how many questions and answers that you actually answer during the course of the day when you’re in the office.”

Sugar joins a chorus of voices warning of the damaging effects not returning to work could have on the economy.

Earlier this week, foreign secretary Dominic Raab said “the economy needs to have people back at work” as the coronavirus pandemic shrunk growth figures.

Meanwhile, the latest research by accountancy firm PwC showed that home working could cost the UK up to £15.3bn a year due to footfall drop in city centres and fewer employees at work.

But the business guru received backlash for his comments this week calling for an immediate return to work.

Read more

FTSE 100 giant ABF shares slide as it braces for £60m sugar crash after Iran war

Sugar granules close-up on a wooden surface, highlighting texture and crystal structure, relevant to sugar industry news.

One user tweeted: “Multi-millionaire Lord Sugar on This Morning telling everyone to get back to their offices. A man who ‘commutes’ via chauffeur driven cars and can afford luxury houses near his workplaces. Seems to be the new 2020 thing: rich people telling everyday folk that they’re to blame.”

Lord Sugar famously revealed his HMRC records from January 2017 on Twitter, paying more than £58m in tax.

And in April 2019, he tweeted: “Only paid hundreds of millions in personal and corporate tax to help provide you with the NHS,” in a response to one user accusing him of being in it for himself.

Meanwhile, the government faces mounting pressure from MPs and various industries to extend the furlough scheme which is due to end on 31 October.

The treasury select committee has warned chancellor Rishi Sunak that ending the furlough scheme risks considerable long-term unemployment.

Chairman of the committee Mel Stride said: “The chancellor should carefully consider targeted extensions to the Coronavirus Job Retention Scheme and explain his conclusions.

“The key will be assisting those businesses who, with additional support, can come through the crisis as sustainable enterprises, rather than focusing on those that will unfortunately just not be viable in the changed post-crisis economy.

“This requires a very difficult set of judgements; it is where careful analysis and creative thinking will be critical.”

Read more

Sweet on Sugar to cause huge 50/1 upset in the Oaks

Getty Images logo on display with blurred background, representing stock photography business in a news context

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • Future of Work

Trending Articles

  • Burnham tax plans spark investor rush to bank capital gains

  • Brewdog chief executive quits after only one year

  • Nothing fails to file accounts months after dissolution threat

  • UK ‘no longer a serious place’ says Hedge fund boss after losing £200m tax battle

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

More from City PM

  • FTSE 100 giant ABF shares slide as it braces for £60m sugar crash after Iran war

    Retail
    Sugar granules close-up on a wooden surface, highlighting texture and crystal structure, relevant to sugar industry news.
  • Sweet on Sugar to cause huge 50/1 upset in the Oaks

    Sport
    Getty Images logo on display with blurred background, representing stock photography business in a news context
  • Sweet on Sugar to cause huge upset in the Oaks

    Sport
    GettyImages 2225255039 showcasing a business meeting with diverse professionals discussing strategies around a conference ...
  • Government warned ‘unworkable’ new healthy food rules will backfire

    Retail
    Delicious gourmet dish with vibrant vegetables and succulent meat, showcasing modern culinary presentation for food enthus...
  • Tate & Lyle confirms £2.7bn takeover by US rival

    Markets
    Tate & Lyle headquarters exterior showcasing modern architecture and company signage on a bustling city street
  • Gousto puts 290 jobs at risk in warehouse closure 

    Retail
    Gousto increased its sales in 2024.
  • Pat McFadden: I have not apologised to Rachel Reeves over ‘tax to pay benefits’ text

    Politics
    Pat McFadden speaking at a podium during a press conference, addressing current general news topics.
  • Could Burnham be the answer to free-to-air sport for all?

    Sport Business
    Getty Images logo on a digital screen, symbolizing media and stock photography in a business news context

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy