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Wednesday 08 October 2014 8:59 pm  |  Updated:  Friday 07 June 2019 12:14 pm

Wonga and Poundworld scolded by ASA for misleading ads

By: Tim Wallace

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Troubled payday lender Wonga and value retailer Poundworld were rapped over the knuckles yesterday by the Advertising Standards Agency (ASA) for failing to include crucial price information in adverts.

A Wonga advert failed to disclose the annual percentage rate on its loans, while Poundworld sells some items which cost more than a pound.

Wonga has not advertised since June, as part of a new strategy to re-focus its operations. Poundworld has been told to stop using its “every­thing £1” slogan to advertise, unless it changes its pricing offers.

UPDATE: This article originally referenced Poundland when it should have referred to Poundworld. The text has now been amended.

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