Skip to content
Saturday 18 July 2026EN · DE
City PM

European business, markets and politics

  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Thursday 29 July 2010 7:18 pm  |  Updated:  Friday 31 May 2019 12:58 am

vexx

By: KCS-content

Add as a preferred source on Google

MANAGING DIRECTOR,
PROPERTY HUNT

Q.Dear Russell, I am looking to invest in a London property. Is central London still the best place to buy?

A.It certainly makes sense to invest in prime central London property because at the end of the day it is all about supply and demand. Yes, you will pay a high price per square foot but it is all about the rental yield.

You need to remember that location is extremely important and that young professionals are prepared to pay more to be closer to where they work. This will give you a much better return in the long term.

From a purely long-term point of view, you’ll also get more capital growth – the latest surveys suggest that a lot of central London is still bucking the trend. Places like Bayswater are good – W2 is a good postcode where you can get a bit more for your money.

Kensington & Chelsea and central areas just south of the river also offer good invetment opportunities.

Q.Dear Russell, we both work in the City and are looking to buy a family house. What would you advise?

A.When you buy a family home, the property of your dreams is simply not enough. You also need to research the schools in the local area and see which catchment area your prospective properties lie in.

For example, a lot of people who work in the City and have children tend to live in south London suburbs such as Clapham, Tooting and even Balham. These are well-connected to the City – via the Northern line – and Canary Wharf. Another area which is well connected is Blackheath.

The schools tend to be good but bear in mind that you will pay more for streets which just fall inside the catchment areas of sought-after schools. Also check the waiting lists and find out whether your child has a realistic chance of getting a place at this school. Make sure that the catchment areas haven’t recently changed – this can happen frequently and you may get caught out.

If you are after space and a garden, then Balham and Tooting are probably your best betsin terms of price per square foot. Russell Hunt is managing director of Property Hunt, a search agent for London and the Home Counties. www.property-hunt.co.uk

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Categories

  • Life&Style

Related Topics

  • NULL

Trending Articles

  • Revealed: KPMG and Deloitte offer bumper redundancy packages to slash headcount

  • Motsepe backed to succeed Fifa’s Infantino by South African minister

  • Brewdog owner shrugs off James Watt takeover bid

  • Finsbury lines up Games Workshop splurge using merger windfall

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

More from City PM

  • Retailers urge Burnham to slash tax and back youth employment

    Retail
    Burnham cityscape at sunset with historic buildings and bustling streets, highlighting the vibrant urban landscape
  • House prices rise as mortgage rates ease from Iran war highs

    Property
    Starmer plans to build up to 12 new towns.
  • Record number of central banks plan to increase gold holdings amid global volatility

    Investing
    Investors have been piling into gold for several reasons (Photo by Chris McGrath/Getty Images)
  • Algoma Central Corporation Announces Refinancing of Long-Term Debt

    Business Wire
  • Real estate firms going bust at record rate as property market slumps

    Property
    Modern commercial property exterior with glass facade under clear blue sky, emphasizing architecture and urban development
  • London luxury property at mercy of Labour chaos, not Iran war

    Property
    Capital gains tax is not currently charged on primary residences. (Credit Beauchamp Estates)
  • Trump blocked from sacking Fed official in landmark Supreme Court ruling

    Politics
  • Bank of England’s Bailey defends bond sale programme

    Economics
    Governor Andrew Bailey has launched a defence of the Federal Reserve's independence.

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook