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Thursday 17 March 2022 3:41 pm  |  Updated:  Thursday 17 March 2022 3:56 pm

Swedish vet app launches website in UK after pandemic pet boom

By: Emily Hawkins

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A Swedish digital vet service has launched an e-commerce offering in the UK.

After a pandemic-inspired pet boom, which has seen the likes of Pet At Home benefit, First Vet is planning to launch a website offering thousands of products.

The products will be for sick and healthy pets including dogs, cats, rabbits, small animals and birds. 

David Prien, CEO & co-founder of FirstVet said: “The pet boom that we’ve seen over the past two years has changed the way we view and need pet care forever. I spend more time thinking about how to best take care of my dogs than myself and I’m not alone in this, with FirstVet seeing a rise in demand for a holistic, trusted approach to pet care.”

FirstVet’s app launched in the UK in  2019, with online vets able to provide on-demand 24/7 help to pet owners with their issues.

Its e-commerce platform will primarily sell products recommended by vets. 

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