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Wednesday 19 March 2025 3:00 pm  |  Updated:  Thursday 20 March 2025 10:24 am

Unilever accused of ousting Ben and Jerry’s chief over activism

By: Amber Murray

Retail Reporter

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Unilever will spin off its ice-cream division this year
Ben and Jerry's is set to be a part of the Magnum Ice Cream Company

Ben and Jerry’s has accused parent company Unilever of removing its chief executive David Stever over the firm’s political activism.

In a court filing, the ice cream brand alleged that Unilever had violated a merger agreement by trying to silence its “social mission”, advocated by Stever.

“Unilever has repeatedly threatened Ben & Jerry’s personnel, including CEO David Stever, should they fail to comply with Unilever’s efforts to silence the social mission,” the filing with the US District Court for the Southern District of New York said, according to multiple reports.

It’s not the first time Ben and Jerry’s, which is vocal on social issues, has accused Unilever of interfering with its political stance.

The relationship between the two has been particularly strained over the Israel-Palestine conflict.

Ben and Jerry’s sued Unilever in 2022 after the consumer giant blocked its .

Ben and Jerry’s independent board

The lawsuit was brought to the courts by Ben and Jerry’s independent board, which was created in 2000 when the Vermont-founded company was bought by Unilever through a merger agreement.

The board was tasked with protecting the ice cream brand’s values and mission.

Read more

Terry Smith sells Magnum stake weeks after Unilever salvo

Terry Smith, founder of Fundsmith, speaking at a business conference, wearing a suit and tie, with a focused expression.

Ben and Jerry’s court filing said the decision to oust Mr Stever was made without any consultation, as required in the merger agreement, according to the BBC.

“Unilever … attempted to force the independent board into rubberstamping the decision,” it said.

Chair of the independent board Anuradha Mittal told the Financial Times that Stever had “courageously advanced the company’s social mission and values.”

“What Dave hasn’t done is what Unilever would like him to do, which is to oversee the dismantling of Ben & Jerry’s mission, progressive values and the 2000 merger agreement that has protected Ben & Jerry’s position as a wholly owned autonomous subsidiary,” Mittal said.

Unilever is set to spin off its ice cream arm later this year.

A Unilever Spokesperson said: In line with the terms of the acquisition agreement, decisions on the appointment, compensation and removal of the Ben & Jerry’s CEO will be made by Unilever after good faith consultation and discussion with the B&J’s Independent Board.

“Regrettably, despite repeated attempts to engage the Board and follow the correct process, we are disappointed that the confidentiality of an employee career conversation has been made public. We hope that the B&J Independent Board will engage as per the original, agreed process.

Read more

Unilever chief on how to activate 35 brands at the Fifa World Cup

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