Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Saturday 31 January 2015 7:12 am

The UK is creating a social media army

By: Billy Ehrenberg

Add as a preferred source on Google

The wars of the future will not be fought on the battlefield or at sea. They will be fought in space, or possibly on top of a very tall mountain. In either case, most of the actual fighting will be done by small robots.

The Simpsons missed one important point: the wars of the future may actually be fought over social media.

The British Army is planning to create the 77th Brigade, a unit of 1,500 with soldiers drawn from across the country. It will carry out what is termed non-lethal warfare, using social media sites such as Facebook and Twitter to stage psychological warfare.

Social media has changed the way that combat is reported, with the civilian population able to read communications and opinions from eyewitnesses and even enemy combatants. The Islamic State, for example, is known for its social media presence. The UK military is keen to have the ability to affect the online narrative. Israel and the United States are both already involved in this brand of psychological warfare.

According to an army spokesman

77th Brigade is being created to draw together a host of existing and developing capabilities essential to meet the challenges of modern conflict and warfare. It recognises that the actions of others in a modern battlefield can be affected in ways that are not necessarily violent.

Israel has been using such techniques since the 2008 – 2009 conflict in Gaza, and the Israel Defence Force is active across around 30 platforms, including Facebook, Twitter, Instagram and You Tube. 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • Terrorism

Trending Articles

  • Revealed: Secret Treasury plan to tax State Pension before it is paid out

  • Two solicitors linked to Post Office scandal charged with misconduct

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

  • Barclays and Lloyds join banking sector plan for digital ID

  • Clarkson’s Farm and why businesses must stop blaming the weather

More from City PM

  • Social media ban may push children to ‘darker corners of the internet,’ lawyers warn

    Legal
    Australia's policy, which came into force in December and bars children under 16 from major platforms including Tiktok, Instagram, Snapchat and X.
  • UK social media ban blow to sports rights holders using TikTok and YouTube

    Sport Business
    A diverse group of business professionals engaged in a dynamic meeting at a modern office, discussing strategic plans.
  • Government to take on big tech in bid to boost British news

    Tech
    Breaking news headline image related to a general news article on a business website with no specific tags or categories
  • Labour MP: Social media ban risks locking young people out of learning

    Opinion
    Getty Images logo on a digital screen, symbolizing media and photography industry presence in news and business contexts
  • I’m a digital strategist, here’s why I’m worried about social media

    Opinion
    Tiktok appeals to overturn US ban in a broader battle for tech regulation
  • Bluesky bets on the end of X and Meta’s social media grip

    Tech
    Elon Musk owns X
  • Is it even possible to regulate ‘misinformation’?

    Opinion
    Red bus with Brexit misinformation slogan parked on a street, highlighting controversial political claims and public react...
  • ‘Nobody’s getting a free pass’: Starmer warns Big Tech as social media ban looms

    Tech
    Prime Minister Keir Starmer addressing media at a press conference podium, discussing current governmental policies and in...

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy