Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Thursday 16 January 2025 11:45 am  |  Updated:  Thursday 16 January 2025 11:47 am

Trump to ‘save’ Tiktok as RedNote rises ahead of Sunday’s ban

By: Saskia Koopman

Tech Reporter

Add as a preferred source on Google
RedNote has capitalised on Tiktok's exit from the US market as an alternative by offering a similar creative lifestyle content platform.
RedNote has capitalised on Tiktok's exit from the US market as an alternative by offering a similar creative lifestyle content platform.

President Donald Trump has reportedly considered rescuing the Chinese-owned social media app Tiktok from its looming ban.

Once in office, Trump may suspend the enforcement of the ban-or-sale law through executive order, reported the Washington Post.

He has been exploring unconventional ways in which he could save the app, which now hosts over 170m users across the US.

This would allow the administration time to think of an alternative solution to take back ownership of the app while helping Trump gain support through his second term as president.

As Tiktok faces threats of extinction in the US over national security claims, rival app RedNote has experienced a dramatic surge as users pre-emptively switch platforms.

The Shanghai-owned social media app, an international version of the Chinese app Xiahonshu, has gained 700,000 new users in just two days.

Self-proclaimed ‘Tiktok refugees’ have driven the app to the top of the US Apple Store, making it the most downloaded app in America since Monday.

Tiktok is set to appear at the Supreme Court on Friday in a final plea to halt the ban.

Read more

Tiktok falls under ban just as brands ramp up ad spend

Tiktok appeals to overturn US ban in a broader battle for tech regulation

RedNote benefits from Tiktok’s looming ban

As the decision looms, RedNote has capitalised on Tiktok’s exit from the US market as an alternative by offering a similar creative lifestyle content platform.

Its familiar features have provided an attractive alternative for casual users and influencers, ensuring some form of continuity for creators seeking to maintain Tiktok audiences and income streams.

Yet, Rednote’s rapid rise has attracted controversy for its Chinese content moderation policies, which critics have argued undermine democratic principles.

For example, posts discussing politically sensitive topics have been flagged or removed, according to Forbes.

Reuters also reported that the platform’s algorithm prioritises content aligned with state-approved narratives while trivialising more controversial topics and views.

This raises broader self-censorship concerns about how young Western users may be affected.

However, Tiktok’s looming ban has also sparked debate on the precedent it may set for other platforms.

The legislation underpinning this move could ripple across the tech sector, bringing down apps such as RedNote along with it.

Read more

Trump ban on AI access to foreign users forces Anthropic to suspend models

Donald Trump has threatened to sue the BBC for $1bn

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Tech

People & Organisations

  • Donald Trump
  • rednote
  • TikTok

Trending Articles

  • Burnham tax plans spark investor rush to bank capital gains

  • Nothing fails to file accounts months after dissolution threat

  • I’ve taken the best train trips in the world. Here are my 5 favourites

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

  • Nottingham Forest owner Marinakis announces £210m stadium plans

More from City PM

  • Tiktok falls under ban just as brands ramp up ad spend

    Tech
    Tiktok appeals to overturn US ban in a broader battle for tech regulation
  • Trump ban on AI access to foreign users forces Anthropic to suspend models

    Tech
    Donald Trump has threatened to sue the BBC for $1bn
  • UK social media ban blow to sports rights holders using TikTok and YouTube

    Sport Business
    A diverse group of business professionals engaged in a dynamic meeting at a modern office, discussing strategic plans.
  • ‘Protecting children is right’: Starmer takes on Big Tech with social media ban for under-16s

    Politics
    Keir Starmer speaks in Downing Street
  • I’m a digital strategist, here’s why I’m worried about social media

    Opinion
    Tiktok appeals to overturn US ban in a broader battle for tech regulation
  • Social media ban may push children to ‘darker corners of the internet,’ lawyers warn

    Legal
    Australia's policy, which came into force in December and bars children under 16 from major platforms including Tiktok, Instagram, Snapchat and X.
  • UK in line for fresh US tariff hit as Trump proposes ‘forced labour’ levy

    Economics
    Breaking news conference podium with microphone, focused on speakers notes and event backdrop, set for journalist updates
  • Trump to reject UK plea over Anthropic ban as AI ‘kill switch’ fears grow

    Tech
    Getty Images logo on a modern office building exterior, symbolizing global influence in media and stock photography industry

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy