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Euro 2028

  • Give me home Euros over World Cup, but is it really worth £557m of taxpayers’ money?

    Sport Business

    I’m sure I’ll enjoy much of the 2026 World Cup, provided I can stay awake late enough, but I’ll approach Euro 2028 with far greater enthusiasm.  Home nations competing on home soil in British Summer Time and with advertisers and broadcasters whipping up interest among the general populace. What’s not to like, other than violent [...]

    Business professionals discussing strategy in a modern office, highlighting teamwork and collaboration in a corporate setting
  • Lidl owner Schwarz Group scores landmark Uefa partnership

    Sport Business

    Uefa, European football’s governing body, has announced its first organisation-wide sponsorship deal with the parent company of discount retailer Lidl. Schwarz Group has become Uefa’s corporate strategic partner in an agreement that encompasses competition sponsorship, grassroots initiatives and recycling efforts. Lidl, already a partner of Uefa’s Europa League and Conference League as well as women’s [...]

    Getty Images logo on a smartphone screen, representing stock photography in a digital media business context.
  • Ahead of the Game: Fifa eyes Morocco over Spain as 2030 World Cup HQ

    Sport Business

    Fifa is in advanced discussions about basing the headquarters of the 2030 World Cup in the Moroccan capital Rabat.  The centenary World Cup will be co-hosted by Morocco, Spain and Portugal, with the opening three games to be held in Paraguay, Argentina and Uruguay in a nod to the competition’s roots.  The 2026 World Cup [...]

    Morocco is one of three official co-hosts for the 2030 World Cup
  • Women’s Rugby World Cup shows UK’s love of live sport

    August 21, 2025

    The Women’s Rugby World Cup arriving in England is a timely reminder of what live sport can do. Sporting events forge some of the most positive and enduring moments of our lives, whether we’re stood on the terraces of our local club or sat in the stands at the biggest events on the planet. Live [...]

  • Dynamic ticket pricing will not be used at Home Nations Euros in 2028

    August 20, 2025

    Uefa has opted against introducing the dynamic pricing model favoured by Fifa for selling tickets for the 2028 Euros in England, Scotland, Wales and the Republic of Ireland. The European governing body’s decision has been welcomed by the four domestic FA’s, who are continuing to consult with Uefa over Euros tickets and want to offer [...]

  • Government to hand £500m to sports events, athletics Worlds may miss out

    June 19, 2025

    The Government will back major UK events such as the 2028 Euros and 2027 Tour de France depart to the tune of £500m, but did not publicly back the World Athletics Championships. DCMS Culture Secretary Lisa Nandy on Thursday evening pledged £900m of investment into major sorting events and grassroots sports, with £500m reserved for [...]

  • Brentford owner Benham weighs up minority investment in Bees

    March 19, 2025

    Brentford have received multiple offers of minority investment from American groups who value the club at around £400m.  Owner Matthew Benham has been seeking additional investment for over a year. Rothschild was appointed to oversee the sales process but City PM understands that the merchant bank is no longer working on the Brentford deal.  The [...]

  • Euro 2028 chiefs rule out adding new venue following Casement Park decision

    September 18, 2024

    The absence of any games in Northern Ireland is an embarrassment for the five home FAs and the government.

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