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William Hill

  • William Hill owner Evoke shares rocket as it braces for £243m takeover from Bally’s Intralot

    Merger/Acquisition

    Betting group Evoke shares rocketed in early morning trading, after gambling firm Bally’s Intralot on the terms and conditions for a takeover, as UK businesses brace for an online gambling tax hike. Shares soared 16.2 per cent to 46.4 pence per share, with shares up 24.2 per cent since January. The Greek company’s board has [...]

    William Hill parent company Evoke says it has seen lower football staking volumes in the United Kingdom and Ireland since Euro 2024.
  • World Cup draw: Why Scotland have bookmakers running scared

    December 5, 2025

    Scottish success is the result that bookmakers fear the most ahead of today’s 2026 World Cup draw, William Hill has said. Scotland booked their return to football’s biggest event, ending a 28-year absence, with a dramatic win over Denmark last month. Steve Clarke’s team are 125-1 outsiders to lift the World Cup but that hasn’t [...]

  • Ashes: Punters back England in opener against Australia in Perth

    November 19, 2025

    England fans should be optimistic about an opening Test victory in this year’s Ashes against Australia as punters back the tourists. Almost three quarters of all result stakes placed on the Perth Test, which begins on Friday, back England to take a series lead in Western Australia, according to William Hill data shared with City [...]

  • William Hill could close 200 betting shops as gambling industry faces mounting tax pressure

    October 12, 2025

    William Hill is eyeing shutting 200 of its UK betting shops as parent company Evoke looks to steady its heavily indebted balance sheet ahead of a potential tax raid in next month’s budget. The move comes as the Gambling Commission and Treasury consider tougher rules and levies for the gambling sector, which has already been [...]

  • Football stakes in UK down since Euros as Premier League returns

    August 14, 2025

    William Hill parent company Evoke says it has seen lower football staking volumes in the United Kingdom and Ireland since Euro 2024. The company earlier today released their H1 interim results, which show a £588.4m revenue in the UK and Ireland for the first half of the year – a 1.4 per cent decrease compared to [...]

  • Open odds: Bookies facing seven-figure payouts if Rose blooms

    July 16, 2025

    Rory McIlroy may be the popular choice but long-odds Justin Rose is the winner that bookmakers truly fear at this week’s Open Championship. Rose tied for second at Royal Troon last year and the Englishman has looked a future winner of the Claret Jug since starring at the 1998 edition as a 17-year-old amateur. Now [...]

  • William Hill shortens odds on Pat McFadden replacing Rachel Reeves

    June 11, 2025

    William Hill has slashed its odds on senior government minister Pat McFadden replacing Rachel Reeves as Chancellor – down from 5/1 to 2/1.  McFadden is currently Chancellor of the Duchy of Lancaster – the most senior minister in the Cabinet Office – and is a close confidante of PM Sir Keir Starmer, playing a major [...]

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