Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Monday 08 January 2024 4:50 pm  |  Updated:  Monday 08 January 2024 4:55 pm

Tiger Woods confirms end of 27-year, $500m partnership with Nike

By: Frank Dalleres

Sports Editor

Add as a preferred source on Google
PNC Championship - Final Round
ORLANDO, FLORIDA - DECEMBER 17: Tiger Woods of the United States during the final round of the PNC Championship at The Ritz-Carlton Golf Club on December 17, 2023 in Orlando, Florida. (Photo by Mike Ehrmann/Getty Images)

Tiger Woods has confirmed his split from Nike after 27 years, ending one of the longest-running and most lucrative partnerships in sport. 

The 15-time major winner is believed to have earned more than half a billion dollars from the tie-up, which established Nike as a leading brand in golf. 

Confirming the move, Woods, 48, posted a statement on social media thanking Nike founder Phil Knight for his “passion and vision”. 

“Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” he said.

“The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever.”

Nike stood by Woods following the scandal over his infidelities in late 2009, since when a series of injury problems have limited him to just one more major, the 2019 Masters.

The former world No1 has played only sporadically in recent years but has said that he plans to play once a month on the PGA Tour this season.

“People will ask if there is another chapter,” he added. “Yes, there will certainly be another chapter.”

Woods has not revealed whether he has signed with another sportswear manufaturer or is planning to launch his own brand.

pic.twitter.com/at0tSskmRm

— Tiger Woods (@TigerWoods) January 8, 2024
Read more

NIKE, Inc. Announces Planned CFO Transition

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Sport

Categories

  • Sport Business

Related Topics

  • Golf
  • Sport business
  • Sports marketing
  • Sports money

Trending Articles

  • Burnham tax plans spark investor rush to bank capital gains

  • Brewdog chief executive quits after only one year

  • UK ‘no longer a serious place’ says Hedge fund boss after losing £200m tax battle

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

  • Nothing fails to file accounts months after dissolution threat

More from City PM

  • NIKE, Inc. Announces Planned CFO Transition

    Business Wire
  • Cole Palmer: Chelsea footballer launches range of ‘premium craft ice’ for £2 a bag

    Sport Business
    Getty Images logo prominently displayed against a blurred background representing stock photography and visual media services
  • Real Madrid underline financial power by signing new €1bn kit deal with Adidas

    Sport Business
    GettyImages 2277999022 capturing a significant event or scene related to the news articles focus on general topics.
  • Adidas, Burberry and so much Beckham: The six best 2026 World Cup ad campaigns

    Sport Business
    A screenshot capturing a significant moment from a news broadcast on June 11, 2026, at 12:17 PM, highlighting key details.
  • Everton renew Stake partnership just months after Gambling Commission warning

    Sport Business
    Business professionals in a modern office discussing strategies with charts and graphs on a conference table.
  • Adidas, Calvin Klein and Uniqlo ads banned for greenwashing

    Retail
    Adidas logo displayed prominently on a sleek storefront, representing the brands iconic presence in the sportswear industry.
  • 2026 World Cup: How England went from misery to magnet for blue chip brands

    Sport Business
    Business professionals discussing strategy in a modern office with charts and graphs on a digital display in the background
  • MotoGP and manufacturers sign first Formula 1-style Concorde agreement

    Sport Business
    Getty Images logo displayed on a digital screen, representing the brands presence in the media and photography industry

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy