Skip to content
Tuesday 28 July 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
City PM

European business, markets and politics

FTSE 100
10,871.02
+0.83%
DAX
25,464.01
+0.41%
CAC 40
8,458.78
+0.63%
STOXX 50
6,289.51
+0.12%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Sunday 29 April 2012 9:03 pm  |  Updated:  Thursday 30 May 2019 9:00 am

The four key criteria for getting your perfect diamond

By: KCS-content

Add as a preferred source on Google

JEWELLERS use the universal four Cs – carat, colour, clarity and cut – to describe a diamond’s characteristics and assess its value.

NOT JUST A QUESTION OF SIZE
Carat is simply a measure of weight, not size as commonly thought. One carat (1 ct) equals 0.20 grams and is divided into 100 points, half a carat, for instance, can be described as a 50 pointer diamond. It is important to remember that a diamond is not valued by carat weight alone and two diamonds of equal carat weight can have very different values.

ALL THE COLOURS OF THE RAINBOW
Fancy coloured diamonds are the rarest, and are prized among connoisseurs. Polished diamonds are graded for minute variations in depth of colour, from “colourless” to “light colour”. This is universally known as the D (exceptional white) to Z (tinted colour) colour scale.

EVERY ONE UNIQUE
Nature ensures that every diamond is unique and as individual as the person who wears it. Naturally-occurring features, known as inclusions, appeared while the diamonds were forming in the earth. Clarity measures the diamond’s purity; it refers to how free a diamond is from these tiny blemishes and inclusions. The clarity scale goes from flawless (no inclusions at all) to included (many visible inclusions).

BRILLIANT SHAPES
Cut refers to the shape and proportions of the diamond. Round, princess and emerald are some of the most familiar – with rounds being the most popular. Cut is the factor most involved in the sparkle of a polished diamond and is expressed in terms of the brilliance, fire and scintillation. To maximise sparkle, a diamond must be cut to very specific parameters with a strict attention to the polished finish of the diamond.

The size and shape of the diamond you choose, combined with personal style, will create a different overall effect from person to person. Brilliant-round diamonds are quite traditional whereas choosing a marquise or pear-shaped diamond will create a more modern, contemporary look.

There are a huge variety of diamond designs to choose between, but remember that your diamond should be one that you feel an affinity with.

Gareth Jones is the diamond expert from Forevermark, the diamond brand from De Beers Group.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Money

Related Topics

  • NULL

Trending Articles

  • Big Four’s AIM exodus accelerates as mid-tier firms seize mandates

  • FTSE 100 firm agrees £5.7bn takeover in latest private equity swoop

  • EY and London managing partner fined over £1.3m for audit failure

  • Burnham backs plan to pump £1bn pension funds into start-ups

  • As it happened: Stocks jump as oil drops; Unilever shares soar on decade-best sales

More from City PM

  • Nobel Peace Prize maker’s UK arm seeks administrator

    Business
    Close-up of a golden Nobel Prize medal featuring Alfred Nobels profile on a dark, textured background.
  • Renault 5 E-Tech 2025 three month review – first impressions

    Life&Style
    Renault 5 E Tech 2025 model showcasing sleek design and innovative technology in the automotive industry news update
  • Exclusive: Wimbledon chiefs ready to defend brand amid Saudi tennis complex similarities

    Sport Business
    A person cleaning the Wimbledon Championships logo, featuring crossed tennis rackets and a ball.
  • Sky Garden is throwing late night parties this summer

    Life&Style
    Guests enjoying vibrant Havana Sky Garden party with colorful decorations and lively atmosphere
  • Inside the Gumball 3000, the world’s most outrageous motoring event

    Life&Style
    Luxury sports cars lined up at the start of the Gumball 3000 rally, showcasing sleek designs and vibrant colors.
  • Treasury minister: Meeting Nato defence pledge is Burnham’s job

    Politics
    UK defence strategy meeting, officials discussing military advancements and security measures in a conference room setting
  • Porsche’s Toy Story 911s prove luxury carmakers are selling stories as much as sports cars

    Sponsored
    Porsche TS model showcasing sleek design and advanced technology in a dynamic urban setting
  • McLaren 788HS debuts at Goodwood: It’s extreme

    Life&Style
    McLaren supercar on display, showcasing sleek design and advanced engineering against a backdrop of a bustling automotive ...
CityPM

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About City PM
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 City PM Ltd · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook