Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Thursday 11 February 2016 10:09 am

Farming is more digital than finance – and the most digital business industries in the UK

By: Lynsey Barber

Add as a preferred source on Google

The digital economy is being fuelled by traditional businesses as much as it is hot shot startups – but some are innovating more quickly than others and you might call finance a surprising slow moo-ver.

Farming and the agriculture industry counts more digital businesses in its midst than finance, according to figures from market intelligence firm GrowthIntel.

Just over two in five jobs in the digital economy are now in traditional established industries a new Tech Nation report on the digital economy found. 

Of businesses in the finance world, 11 per cent are now considered digital technology businesses, while in agriculture that stands at 12.7 per cent. The world of marketing, PR and design is the established industry considered most digital, with 44 per cent of companies counted as such.

Here's how they stack up when it comes to the digital revolution.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money
  • News

Categories

  • Fintech
  • Tech

Trending Articles

  • Exclusive: Big Four giant KPMG to cut more jobs

  • Music tycoon Simon Cowell sued by prominent City lawyer

  • The former African gold miner taking on the billionaire Issa brothers

  • Tesco ‘in talks’ to exit eastern Europe

  • Easyjet agrees to £5.7bn Apollo takeover

More from City PM

  • City launches new Digital ID framework against AI fraud

    Tech
    The City PM Awards
  • Barclays and Lloyds join banking sector plan for digital ID

    Banking
    Banking app interface showing financial transactions and account balance on a smartphone screen, emphasizing digital finan...
  • Tech Week proves London can build the future

    Opinion
    Attendees networking at London Tech Week 2026 showcasing innovation and technology advancements
  • Money20/20 Europe Celebrates Ten Years of Industry Leadership as AI, Digital Assets and Financial Sovereignty Take Centre Stage

    Business Wire
  • UK banks’ digital ID bid is a game of optics – and the odds are not in their favour

    Banking
    Banking app interface showing financial transactions and account balance on a smartphone screen, emphasizing digital finan...
  • Late payments costing UK economy £11bn as SMEs struggle to invest

    Business
    Canada skyline featuring iconic skyscrapers and modern architecture against a clear blue sky
  • Lloyds taps $160bn fintech giant to boost small business tech

    Banking
    Lloyds headquarters exterior against a clear sky, showcasing iconic modern architecture in a bustling business district
  • London Tech Week day three: Workers are adopting AI quicker than their bosses

    Opinion
    Getty Images logo displayed on a digital screen, showcasing the brands iconic design and presence in the media industry.

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook