Skip to content
Saturday 18 July 2026EN · DE
City PM

European business, markets and politics

  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Monday 28 June 2010 8:28 pm  |  Updated:  Friday 31 May 2019 5:52 am

The age of austerity should not hurt stocks

By: KCS-content

Add as a preferred source on Google

A WEEK has passed since the emergency Budget set the UK on a path of fairly aggressive fiscal consolidation. Public spending will be cut in real terms, Vat is scheduled to rise and new rules are in place to ensure that the debt-to-GDP ratio will fall back to more sustainable levels in the coming years.

So in an age of austerity where should investors park their cash? Analysts at UBS have reiterated their positive view on UK equities, and now expect the FTSE 100 to rise to 6,250 by the end of this year, a 20 per cent increase from current levels. The main gist of their argument is that although the measures to repair the UK’s fiscal woes are steep, they will not push the UK’s economy back into recession.

In fact, the spending cuts and tax increases announced by George Osborne last week could even boost stocks. Firstly, the Budget reduces the chances of an interest rate hike later this year, which is good news for businesses as it keeps debt financing costs low. This should also keep a lid on sterling appreciation, which is welcome news for Britain’s exporters.

Secondly, other measures included in the Budget, like the cut in corporation tax from 28 per cent to 24 per cent, received a warm welcome from the business community. Beverage companies like Diageo, the makers of Guiness and Baileys, and C&C, the Irish cider maker, can breath a sigh of relief that alcohol duty was not increased. And even retailers have been given six months to prepare for the 2.5 per cent increase in VAT, which will not be implemented until 4 January next year.

And it’s not just a supportive macro environment that will boost stocks – valuations are also looking attractive. UBS’s current price-to-earnings ratio for the FTSE 100 is 10.3 for 2010 and 8.5 for 2011. This compares with a long-run average of 13 times earnings, which suggests that the FTSE 100 looks cheap relative to history.

It’s all very good to look cheap, but is there real value? By far the most compelling argument for FTSE appreciation this year is the geographic dispersion of the index’s earnings. Nearly three quarters of earnings, excluding financials, come from overseas: 26 percent coming from Europe, 22 per cent from North America and, crucially, 26 per cent coming from the rest of the world, led by fast-growing emerging markets nations.

But what about BP? The oil giant is one of the largest companies on the FTSE 100, even after losing half its value since the Gulf of Mexico oil spill. Although costs relating to the clean-up continue to spiral, there are signs that some of the pressure on the company has started to ease after President Obama told David Cameron that BP should remain a strong and stable company. Whether that is enough to save the firm remains to be seen.

So while bond yields and cash rates remain meagre, there is a strong argument for contract for difference traders to invest in equities, especially in an environment where overall returns could be hard to come by in the coming years.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Money

Related Topics

  • NULL

Trending Articles

  • Revealed: KPMG and Deloitte offer bumper redundancy packages to slash headcount

  • Motsepe backed to succeed Fifa’s Infantino by South African minister

  • Brewdog owner shrugs off James Watt takeover bid

  • Finsbury lines up Games Workshop splurge using merger windfall

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

More from City PM

  • Five graphs that reveal Burnham’s fiscal headache

    Politics
    Burnham smiling broadly at a community event, surrounded by enthusiastic supporters, conveying a sense of positivity and u...
  • Starmer claims fiscal headroom can fill £5bn defence funding gap

    Politics
    Keir Starmer addressing media amidst criticism over his defence strategy
  • Treasury minister: Meeting Nato defence pledge is Burnham’s job

    Politics
    UK defence strategy meeting, officials discussing military advancements and security measures in a conference room setting
  • Pension pressure to help swell UK debt to three times size of economy

    Economics
    Two older women exercising at an outdoor gym in sunshine
  • Andy Burnham will be ‘in hock’ to the bond markets whether he likes it or not

    Opinion
    Andy Burnham speaking at a Labour Party event, addressing supporters with banners and flags in the background.
  • Why even gilts are outperforming the once unstoppable Magnificent 7 this year

    Markets
    Depiction of the Magnificent 7 tech companies experiencing financial decline, with stock charts showing negative trends
  • Starmer clings on as defence spending plan in disarray after resignations

    Politics
    Breaking news concept with digital world map and glowing data streams, symbolizing global communication and technology tre...
  • Voters expect Burnham to hike taxes

    Politics
    Andy Burnham discussing capital gains tax increase during a press conference, highlighting potential economic impacts

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook