Take me back says Superdry founder as he slams clothing company’s ‘disastrous eight months’
Superdry's co-founder has said the business is being led in the wrong direction after a poor start to the year which has seen shares plunge.
Julian Dunkerton, who left the clothes store’s board in March, said he wants to return to help the struggling businesses fortunes after a “disastrous eight months.”
Read more: Superdry shares plunge on profit warning
“I can’t just sit back and watch 30 years of my life be gently eroded,” he told the Sunday Times.
The company issued a profit warning last week, saying that the warm weather and investments had hit the company’s profits. Its shares closed down at 733p on Friday, a drop of over 1,300p since the beginning of the year.
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Despite selling off £89m in shares this year, Dunkerton is still the company’s biggest investor.
The former chief executive, who handed over to Euan Sutherland in 2014, has focused on his family business making cider since leaving Superdry.