Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
Tuesday 14 July 2009 8:00 pm

SWISSIE WILL STAY STRONG DESPITE SNB

By: admindrupal

Add as a preferred source on Google

BORIS SCHLOSSBERG
DIRECTOR OF CURRENCY RESEARCH, GFT

INTERVENTION is always a subject of controversy and conversation in the currency market. Typically, traders focus on the Bank of Japan (BoJ), which at one time spent nearly $250bn trying to drive down the value of the yen. However, while the BoJ receives the lion’s share of attention, the Swiss National Bank (SNB) has been practising intervention in the currency market much more recently.

Since the start of this year, the euro-Swiss franc rate has fallen towards the 1.5000 level three times – and each time the SNB has managed to push the pair higher through intervention and has successfully protected that key barrier in the currency pair.

Swiss monetary authorities are greatly concerned about the possibility of deflation and they have good reason to be worried. The latest producer price data has shown contraction for the tenth consecutive month, indicating that pricing power in the Swiss economy remains non-existent.

DEFLATIONARY REGIMES
Although central banks spend most of their time fighting inflation, they despise deflation with an equal fervour. Consumer behaviour is extremely difficult to change during deflationary regimes – take Japan for example – as spending contracts and the velocity of money slows to a crawl.

The economy could fall into a protracted period of sub-par growth as consumers begin to believe that the currency will be worth more tomorrow than it is today.

Despite the SNB’s success so far, I am highly sceptical that intervention will work in the long run. The Swiss franc’s strength against the euro reflects Switzerland’s rock-solid balance sheet.

While many European nations are approaching the dangerous level of 100 per cent debt to GDP – with several already beyond that barrier – Switzerland’s debt to GDP is at a very prudent and manageable 45 per cent.

It’s little wonder then that as confidence in a global recovery in the second half of 2009 wanes and European budget deficits begin to explode in the wake of increased fiscal spending and a contraction in tax revenues, investors begin to flock to the safety and security of the Swiss franc – a traditional safe haven.

Ultimately though, the SNB will not be able to hold the floodgates and the next time the euro-Swiss franc currency pair tests 1.5000, the level may finally give way.

Boris Schlossberg and Kathy Lien are directors of currency research at GFT. Read their daily commentary on currencies at www.GFTUK.com/commentary or you can e-mail your questions to them at [email protected].

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Money

Related Topics

  • NULL
Tuesday 14 July 2009 8:00 pm

SWISSIE WILL STAY STRONG DESPITE SNB

By: admindrupal

Add as a preferred source on Google

BORIS SCHLOSSBERG
DIRECTOR OF CURRENCY RESEARCH, GFT

INTERVENTION is always a subject of controversy and conversation in the currency market. Typically, traders focus on the Bank of Japan (BoJ), which at one time spent nearly $250bn trying to drive down the value of the yen. However, while the BoJ receives the lion’s share of attention, the Swiss National Bank (SNB) has been practising intervention in the currency market much more recently.

Since the start of this year, the euro-Swiss franc rate has fallen towards the 1.5000 level three times – and each time the SNB has managed to push the pair higher through intervention and has successfully protected that key barrier in the currency pair.

Swiss monetary authorities are greatly concerned about the possibility of deflation and they have good reason to be worried. The latest producer price data has shown contraction for the tenth consecutive month, indicating that pricing power in the Swiss economy remains non-existent.

DEFLATIONARY REGIMES
Although central banks spend most of their time fighting inflation, they despise deflation with an equal fervour. Consumer behaviour is extremely difficult to change during deflationary regimes – take Japan for example – as spending contracts and the velocity of money slows to a crawl.

The economy could fall into a protracted period of sub-par growth as consumers begin to believe that the currency will be worth more tomorrow than it is today.

Despite the SNB’s success so far, I am highly sceptical that intervention will work in the long run. The Swiss franc’s strength against the euro reflects Switzerland’s rock-solid balance sheet.

While many European nations are approaching the dangerous level of 100 per cent debt to GDP – with several already beyond that barrier – Switzerland’s debt to GDP is at a very prudent and manageable 45 per cent.

It’s little wonder then that as confidence in a global recovery in the second half of 2009 wanes and European budget deficits begin to explode in the wake of increased fiscal spending and a contraction in tax revenues, investors begin to flock to the safety and security of the Swiss franc – a traditional safe haven.

Ultimately though, the SNB will not be able to hold the floodgates and the next time the euro-Swiss franc currency pair tests 1.5000, the level may finally give way.

Boris Schlossberg and Kathy Lien are directors of currency research at GFT. Read their daily commentary on currencies at www.GFTUK.com/commentary or you can e-mail your questions to them at [email protected].

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Money

Related Topics

  • NULL

Trending Articles

  • Top Burnham adviser calls for capital gains and inheritance tax hikes

  • A meeting with the breakfast king of Mayfair

  • Clarkson’s Farm and why businesses must stop blaming the weather

  • FTSE 100 Live: Stocks jump on defence and metals boost; Oil on track to shed a fifth on US-Iran peace hopes

  • BT tops FTSE 100 after finding new home for international business with Verizon joint venture

More from City PM

  • On this day: “God’s Banker” found dead, suicide or murder?

    Opinion
    Roberto Calvi, former Italian banker, in a business suit standing in front of a backdrop of historic Italian architecture.
  • Nvidia chief brushes off tech sell-off as a buying opportunity

    Markets
    Nvidia CEO Jensen Huang speaking at a tech conference, emphasizing AI advancements and industry innovation.
  • Record number of central banks plan to increase gold holdings amid global volatility

    Investing
    Investors have been piling into gold for several reasons (Photo by Chris McGrath/Getty Images)
  • payabl. Wins Top Innovation in Payments Award at PayTech Awards 2026

    Business Wire
  • ‘Anti-growth’: Labour blocks Canada skyscraper plans

    London
    Historic Tower of London under clear blue sky, showcasing iconic medieval architecture and stone walls, attracting tourist...
  • Bank of England waters down stablecoin rules after industry backlash

    Regulation
    Bank of England deputy governor Breeden discusses economic policies during a press conference
  • Revolut faced orders to fix ‘deficiencies’ in product launches in Europe

    Fintech
    Revolut London office glass facade with prominent R logo reflecting cityscape, highlighting modern fintech design
  • Platini sues Fifa and president Infantino over alleged plot to topple him

    Sport Business
    Business professionals engaged in discussion around a conference table, showcasing teamwork and collaboration in a corpora...

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy