Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Tuesday 23 May 2023 6:13 am  |  Updated:  Tuesday 23 May 2023 9:27 am

Shack up or ship out – why London’s rental market is no place for singles

By: Laura McGuire

Add as a preferred source on Google
Today's Spring Budget saw landlords receive a surprise handout from Chancellor Jeremy Hunt after he cut the reduction in the rate of capital gains tax applying to residential property.
Tenants will pay a record £85.6bn in rent in 2023 thanks to a double-digit rise in rentals and millennial tenants needing larger homes.

London’s notoriously cut-throat rental market has long lured couples into cohabitation in desperate efforts to save costs as opposed to it being the next natural step in the relationship. 

However, over the past 12 months a cocktail of shrinking supply and rising rents has made trying to find a home or even a room in the capital nothing short of a nightmare – and for those without a plus one it can make matters even worse. 

Data by Zoopla shows that so far this year an average of 16,900 one bed apartments have come on the market to rent each month. That’s compared to 38,700 in 2017. 

Being single in London is hard enough, from trawling through Tinder and dodging certain tube stops to avoid an awkward interaction with an ex. 

But now it appears that lonely hearts are also battling it out with couples to secure one of the limited single-bed apartments currently available in the capital. 

Executive director of Zoopla, Richard Donnell, says the scarcity of one beds is due to low investment and some homes being moved into short-term or holiday lets.  

“For the last five to six years, it’s been tough,” Donnell told City PM “The problem in the rental market is we’ve had low levels of new investment by private landlords.

“Zoopla agents typically had 15 to 16 properties before the pandemic but now they are down to seven to eight [per month]”. 

In the last six years the only time supply increased was during the pandemic, when most Londoners escaped the capital in search of fresh air and more space.

But as pandemic restrictions began to ease and the City started to reopen, supply fell sharply – dropping from 38,400 in 2021 to 18,300 just one year later. 

“I had a friend of mine, an agent, say this is the first time in his 30-year career where he had nothing to rent,” Donnell said. “There’s a compelling need to move in with friends or a partner.”

Read more

3 reasons co-living is rising in popularity among tenants and investors

Wage stagnation coupled with rising mortgage rates has made buying a home in London out of the question for many – with the average household now needing £100,000 to get on the housing ladder. 

“A large portion of the properties we let are one to two beds in London. This year, we have advertised over 300 one to two bed properties, which each receive an average of 90 enquiries per property. 

“So, it’s incredibly competitive out there to find the right home,” Richard Jenkins, chief executive and co-founder of estate agent Hello Neighbour, told City PM 

Jenkins said the average rental price of a one to two bed property at Hello Neighbour is £1,946 per month, meaning a single tenant would need to earn £58,000 (30 times the monthly rent) to pass referencing and allow landlords to obtain rent guarantee insurance. 

“The average income in London is around £42,000. This means there’s a compelling need to move in with friends or a partner,” he explained. 

Rental market woes

So, what next? Partner or no partner, the general mood amongst London renters is at an all time low. 

As landlords still deal with potential increases in mortgage payments, a cool down in rental prices and increase in supply seem unlikely this year. 

A slither of hope may be found in the new Renters Reform Bill, introduced last week and designed to protect renters and landlords, which will allow tenants to challenge rent rises. 

Moreover, the slow rise of 100 per cent mortgages may offer an escape from renting to first time buyers.

But for now, plunging oneself into the dating world to find a second – or even a third – cohabiter to split rental costs with may just be the most viable option for those wanting to ride out the wave.

Read more

Workspace slashes dividend as profit plummets amid new boss’ shake-up

Workspace Group said occupancy was down very slightly to 88.1 per cent, compared to 88.4 per cent at the end of last year. 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Property

Related Topics

  • rent
  • UK house prices

Trending Articles

  • Burnham tax plans spark investor rush to bank capital gains

  • Nothing fails to file accounts months after dissolution threat

  • I’ve taken the best train trips in the world. Here are my 5 favourites

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

  • Nottingham Forest owner Marinakis announces £210m stadium plans

More from City PM

  • 3 reasons co-living is rising in popularity among tenants and investors

    AD
  • Workspace slashes dividend as profit plummets amid new boss’ shake-up

    Property
    Workspace Group said occupancy was down very slightly to 88.1 per cent, compared to 88.4 per cent at the end of last year. 
  • ‘Poorly designed’ policies threatening London’s grip on global tourism

    Hospitality
    Bustling Regent Street showcasing vibrant storefronts and diverse pedestrians, capturing the essence of urban life.
  • London’s heatwave is a boon for Lime bikes

    Transport & Infrastructure
    Lime faces growing scrutiny over its safety record.
  • Inside City’s latest Irish pub: London’s poshest Guinness served here

    Life&Style
    Exterior view of Horsemen Fitzgeralds, the newly opened Irish bar in London, showcasing traditional decor and signage
  • Lyft bets black cabs and robotaxis can share London’s streets

    Transport & Infrastructure
    A professional news setting with a diverse team discussing current events, laptops open, in a modern conference room.
  • Uber and Wayve open waitlist for London robotaxis

    Tech
    Wayve autonomous vehicle navigating a busy London street with iconic cityscape in the background
  • Qualco Supports London’s Air Ambulance Charity as £1.5m Raised at Black & White Gala

    Business Wire

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy