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Thursday 30 November 2023 11:59 pm  |  Updated:  Thursday 30 November 2023 11:39 pm

SEBA Bank undergoes name change to AMINA

By: Darren Parkin

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Swiss crypto bank SEBA has rebranded to become AMINA Bank AG.

SEBA became one of the first FINMA-regulated institutions to provide crypto banking services, and has operated from regulated hubs in Zug, Abu Dhabi and Hong Kong, offering traditional and crypto banking services.

“We are delighted to introduce the world to our new brand identity. While we say goodbye to the SEBA name, we remain forever proud of the achievements made by the group under the former brand,” said Franz Bergmueller, CEO of AMINA.

“Our brand signifies a new era in the company’s growth and strategy; we are a key player in crypto banking and are here to define the future of finance. With our client-focused approach, our years of traversing traditional and crypto finance, we offer a platform for investors to build wealth safely and under the highest regulatory standards.

“We are grateful to be encouraged by our supportive and committed investors who have been very helpful, supporting the growth of the company. We thank our employees in all the regions for their dedication and client focus. As we look forward to 2024, our ambition is to accelerate the growth of our strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, and to continue our global expansion, building on all the successes we have laid down over the past years.”

Current clients of AMINA Bank (formerly SEBA Bank) will be unaffected by the rebrand other than encountering the new name; all operations will be business as usual across the board.

The branch office based in Abu Dhabi and the subsidiaries in Hong Kong and Singapore will subsequently apply for a name change to align with the head office in Zug.

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