Skip to content
City PM
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Opinion
  • DE
Wednesday 11 November 2015 2:01 pm

Sainsbury’s share price falls as profits plummet 18 per cent, dividend slashed in going price war

By: Catherine Neilan

Add as a preferred source on Google

Update: Sainsbury's share price has fallen six per cent so far today, after revealing a nearly 18 per cent fall in profit, despite slashing its interim dividend by a third.

The figures

Sainsbury's group sales were down two per cent to £13.6bn for the 28 weeks to 26 September, while retail sales were down 0.1 per cent excluding fuel. Like-for-likes dropped 1.6 per cent.

However, the supermarket is taking greater strain on its bottom line, which dropped to £308m from £345m last year. Underlying basic earnings per share fell 17.2 per cent to 12p.

Return on capital dropped from 11.1 per cent to 9.1 per cent.

As a result, the retailer has cut its interim dividend to 4p per share, down from 5p per share last year. 

Sainsbury's share price rose on the open, but by mid-morning trading it had fallen, and was down 3.7 per cent at 11am. By 2:20pm, it was down six per cent. 

Why it's interesting

The top line might appear worrying, but Sainsbury's profits have come in at less of a drop than the 24 per cent some analysts had suggested was coming.

Still, it shows the extent to which the price wars are putting pressure on the business, and in particular Mike Coupe who has had the invidious task of steering the good ship Sainsbury's after a decade of growth enjoyed under Justin King. 

Coupe has ploughed £150m into the supermarket to help it tackle the threat posed by budget retailers Aldi and Lidl, but market share is still sliding. 

The strategy, as with the rest of the Big Four, is now to adopt lower everyday prices rather than constant promotions, which Sainsbury's said has helped improve its forecasting "driving better availability and reducing waste". 

One highlight was two per cent volume growth in the higher-end Taste the Difference range, which has also won awards. Clothing similarly was positive, up nearly 10 per cent for the period thanks to ongoing collaborations with Gok Wan. 

Sainsbury's is now trialling new store formats in the hope that this will encourage more shoppers through its door. 

What they said

Coupe said: “We are making good progress against the strategy we outlined last November. We are delivering volume and transaction growth as customers value our quality improvements and our clearer, simpler message of lower regular prices…

“The grocery retail marketplace remains challenging but Sainsbury’s is a great business, run by an experienced management team, supported by talented colleagues and strong values. I am confident we are making progress and we are looking forward to a successful Christmas, offering our customers fantastic products and great value."

In short

Coupe says the company is on track to make £500m-worth of savings in three years, but the pressure is on for him to do that in an increasingly challenging environment.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Trending Articles

  • Citroën 2CV returns as a £13,000 electric car, and the timing is no accident

  • The former African gold miner taking on the billionaire Issa brothers

  • Wimbledon: HMRC set to slap Sinner and Noskova with £1.6m tax bill

  • Barclays and Lloyds back calls to digitalise UK markets and unlock £33bn boost

  • Music tycoon Simon Cowell sued by prominent City lawyer

More from City PM

  • Record temperatures boost Sainsbury’s sales but store infrastructure feels the heat

    Retail
    In June, the grocer struck a deal for Natwest to acquire most of Sainsbury’s Bank.
  • Tesco fuel sales drag up slowing growth

    Retail
    Tesco shares have reacted positively to the retailer's latest update.
  • Food inflation: First signs of energy cost surge feed through to supermarket shelves as discounts fail to stem price growth

    Economics
    Tesco supermarket exterior showcasing brand signage and entrance with shoppers entering and exiting the store.
  • Stockbroker boom down under boosts CMC Markets share price

    Investing
    London Stock Exchange digital tickers displaying real-time stock prices and market updates in a bustling financial setting
  • Babcock predicts global government defence spending spree after hit to profit

    Investing
    Babcock is a member of the FTSE 100.
  • Argan, Inc. Declares Regular Quarterly Cash Dividend of $0.50 Per Common Share

    Business Wire
  • King Charles’ cleaner ups dividend after revenue surge

    Markets
    GettyImages 200438701 004 showing a significant news event or business scenario relevant to the article context
  • Currys launches £50m buyback as it shrugs off market slowdown

    Retail
    Currys storefront with prominent logo and modern exterior design, reflecting its role as a leading electronics retailer

City PM — European politics, business and analysis.

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Topics

  • Business
  • Markets
  • AI
  • Technology
  • Opinion
  • Energy

More

  • Politics
  • Economics
  • Fintech
  • Legal
  • Sport
  • Life

Company

  • About City PM
  • Editorial Policy
  • Corrections
  • Contact
  • Terms of Use
  • Privacy Policy
  • Cookie Policy
© 2026 City PM · Published by CityPM Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
About · Editorial Policy · Corrections · Contact · Privacy · Facebook