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Tuesday 24 May 2022 3:47 pm

Ralph Lauren boosts sales forecast as wealthy shoppers undeterred by price rises

By: Emily Hawkins

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NEW YORK, NY - APRIL 04: People walk by Ralph Lauren's Fifth Avenue Polo store on April 4, 2017 in New York City. The luxury brand announced on Tuesday that it will close the exclusive location, just doors down from Trump Tower. The iconic clothing company has struggled financially as more shoppers migrate to online shopping among other consumer challenges. (Photo by Spencer Platt/Getty Images)

Luxury fashion brand Ralph Lauren upped its sales forecast for the year after resilient demand for designer clothes and accessories.

The New-York based retailer said it was anticipating improved margins after robust demand from its largest markets in North America and Europe. 

Its core customer base of higher-income shoppers has been unaffected by the rising cost of groceries and energy bills. 

What’s more, the relaxing of Covid restrictions has seen shoppers cough up more cash to buy occasion wear for social events. 

Ralph Lauren said its fiscal 2023 gross margin was set to increase 30 to 50 basis points on a comparable, constant currency basis.

The company’s net revenue was boosted 18 per cent to $1.52bn for the fourth quarter, beating estimates of $1.46bn.

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Mike Ashley’s Frasers muscles in on Harvey Nichols sale

Harvey Nichols storefront featuring elegant window displays and seasonal decorations in a bustling city setting

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