Is Mercedes-Benz’s $500m WTA Tour partnership value for money? Sport Business With the deal between Mercedes-Benz and the WTA Tour well underway, Matt Hardy heads to Madrid to see if its value for money. The supermarket meal deal, the cost of an upgrade to business class, the Category A versus Category B match ticket; value for money is one of capitalism’s greatest dilemmas. It is a [...]
WTA tennis chief Portia Archer leaves after less than two years Sport Business The chief of the WTA women’s pro tennis tour Portia Archer has left her position after less than two years in post. A memo sent by the organisation’s chair Valerie Camillo said Archer’s decision to step down as chief came ahead of a contract renewal. “Portia has made important contributions to our tournaments, our players, [...]
WTA and Mercedes-Benz pen decade-long deal said to be worth $500m Sport Business The WTA (Women’s Tennis Association) has penned a decade-long partnership agreement with Mercedes-Benz believed to be worth as much as $500m (£376m). The deal, announced at the Mercedes factory in Stuttgart with WTA co-founder Billie Jean King and 20-time grand slam winner Roger Federer in attendance, will see the automotive behemoth become a “premier partner” [...]
CVC Capital Partners launch $14bn Global Sport Group September 11, 2025 Six Nations investors CVC Capital Partners have formed a $14bn Global Sport Group entity which will focus on the growing interest in the sporting sector. Reportedly announced in London this week, the private equity juggernaut – with over $225bn assets under management – will house the firm’s sporting investments and offer opportunities to scale valuations. [...]
CVC Capital Partners hire former EE boss to new sports arm June 26, 2025 CVC SportsCo, a new entity created by private equity giants CVC Capital Partners, has been bolstered by the hire of former mobile phone network EE boss Marc Allera. Allera will take a the role central to the firm’s sporting portfolio, which once owned Formula 1. The current CVC Capital Partners portfolio includes stakes in Premiership [...]
WTA Ventures: Queen’s, CVC Capital Partners and an organisation pushing on June 16, 2025 After a successful week of WTA tennis at Queen’s, WTA Ventures chief Marina Storti discusses the state of the sport, its private equity partner CVC Capital Partners and a potential merger with the ATP. When 37-year-old Tatjana Maria upset the odds to win the HSBC Championships in front of 9,000 fans on Sunday, she became [...]
WTA Tour hires London agency Nomad Studio for ‘bold’ rebrand February 27, 2025 The WTA Tour has engaged London design agency Nomad Studio, whose clients include the Premier League and Rolls Royce, to launch a wide-ranging rebrand today. The rebrand of the women’s tennis tour includes a new logo, bright green and purple palettes, and slogan – “Rally the world” – designed to be “bigger, bolder and built [...]
