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  • Abrdn’s chief defends rebrand: ‘The name is the name’

    Investing

    Abrdn’s new chief executive defended the company’s rebrand from Aberdeen Standard Life and insisted its name will not change today despite a barrage of criticism over the ‘disemvowelment’ of the asset manager. “The name is the name and we will be continuing with it,” said Jason Windsor this morning, when asked whether he would consider [...]

    Abrdn changed its name from Aberdeen Standard Life in 2021.

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