London Lions CEO: We’d love to be in NBA Europe but we have a reason to exist anyway Sport Business London Lions CEO Lenz Balan on the club’s NBA Europe ambitions and the challenges of making British basketball financially sustainable. “I’m, like, an irrational optimist,” says London Lions CEO Lenz Balan as he explains why he views the impending arrival of an NBA Europe team on his patch as an opportunity, not a threat. The [...]
