How Swatch and Audemars Piguet pulled off the ultimate high-low watch collab Life&Style Audemars Piguet and Swatch have teamed up to create a plastic pocket watch that riffs on the Royal Oak, turning an untouchable status symbol into something playful, divisive and irresistibly collectible. Sam Kessler asks: ‘What’s going on?’ On 16 May every Swatch Store in London closed for the day as hundreds of people queued outside, [...]
