Badging isn’t dead: In defence of a sports marketing fundamental Sport Business Sports marketing may have come a long way but let’s stop pretending that brand badging doesn’t matter, says Matt Riches. In modern sports marketing “badging” has become a dirty word, seen as outdated, inefficient, maybe even lazy. “This isn’t a badging exercise,” has become the opening gambit to many a sales pitch. But in the [...]
Utilita Energy profit to fall as sales slashed by £700m Energy The owner of Utilita Energy has warned its profit will fall because of an “increasing obligation to support customers with higher bills”. Luxion Group, which owns the Eastleigh-based supplier, added that its resources “continue to be stretched” despite its pre-tax profit increasing from £31.2m to £43m in the year to 31 March, 2024. Utilita Energy [...]
