Under-21 Euros: England youngsters chalk up wins for Channel 4 Sport Business Channel 4’s punt on England at the men’s Under-21 Euros has already paid off before Saturday’s final, with strong viewing figures for the Young Lions’ knockout games. England’s semi-final win over the Netherlands on Wednesday evening was the most popular programming on UK TV at the time. The 2-1 victory over the Dutch, secured by [...]
Channel 4 bets on U21 Euros to drag younger viewers back to TV Sport Business Channel 4 head of sport Pete Andrews on the broadcaster’s rights strategy, punching above their weight and why they’re showing England at the U21 Euros. If you’ve watched an England team win a men’s international football tournament then it was probably on Channel 4. When Lee Carsley’s Under-21 side reached the final of the age-group [...]
