Hundred: Barclays replaces Tyrrells as London Spirit front-of-shirt sponsor Sport Business Banking giant Barclays has replaced Tyrrells crisps as the front-of-shirt sponsor of Hundred franchise London Spirit as new investors flex their new-found power. The upmarket crisp’s parent firm KP Snacks signed a multi-year deal to sponsor the eight Hundred franchises, using brands such as Hula Hoops and Butterkist to occupy prime advertising real estate. But [...]
