Week in Sportbiz: Succession at Matchroom; PGA Tour’s $40m fame fund; taking knee banned at Tokyo 2020; India warms to The Hundred; NFL’s paint job April 23, 2021 It’s been a busy week for shifts in power at the top of sports organisations, splitting with old partners and signing megabucks new deals. Away from European football’s attempt to eat itself, Matchroom announced that founder Barry Hearn would be stepping down after 40 years at the helm. Matchroom Boxing boss Eddie Hearn is succeeding [...]
Week in Sportbiz: Sports give qualified backing to Covid certification plan; US Beijing boycott talks escalates; Masters caught up in vote row April 8, 2021 British sport’s leading governing bodies have backed plans to use Covid certification if it means they can reopen stadiums in full later this summer. But they have called for urgent clarification on how and when social distancing will be relaxed, warning that partially full venues will not stem their financial losses. The Premier League, Football [...]
Week in Sportbiz: Is crypto the next big player in sports sponsorship? Plus Extreme E’s Suez near miss and Amazon’s Six Nations interest March 25, 2021 Where US sports lead, others tend to follow, so it was with interest that industry insiders noted developments in Florida this week. Miami Heat’s home is set to be rebranded the FTX Arena after the NBA side struck a naming rights agreement with the cryptocurrency exchange. FTX will pay $135m for the 19-year deal, the [...]
Cazoo, Dettol and Tik Tok: How the pandemic has changed the sport sponsorship landscape March 3, 2021 The pandemic may have halted the changing of the guard at Buckingham Palace, but in the world of sport sponsorship it has sparked some dramatic moves. New entrants are making major investments while more established sponsors have moved aside to make way. A combination of enforced changes of habit and the uneven nature of Covid-19’s [...]
England cricket chiefs to launch The Hundred with women’s match between Oval Invincibles and Manchester Originals February 23, 2021 The Hundred, English cricket’s new short-form competition, will begin with a women’s match between the Oval Invincibles and the Manchester Originals. The fixture at the Kia Oval on Wednesday 21 July will be followed by the first men’s match, featuring the same franchises at the same venue, the following day. Tickets for The Hundred are [...]
